Performance Marketing Executive

We are looking for a highly motivated Performance Marketing Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and e-commerce platforms such as Amazon. The ideal candidate should have hands-on experience in driving leads, sales, and brand awareness through data-driven digital marketing campaigns.

• Plan, create, manage, and optimize campaigns on Google Ads (Search, Display, Shopping, YouTube, Performance Max).
• Manage and optimize Meta Ads campaigns across Facebook and Instagram.
• Handle Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize bids, budgets, creatives, and targeting to maximize ROI.
• Set up and manage conversion tracking using Google Analytics, Meta Pixel, Google Tag Manager, and other tracking tools.
• Analyze campaign data and prepare weekly/monthly performance reports.
• Collaborate with content and design teams to develop effective ad creatives and landing pages.
• Manage product feeds, catalog ads, and marketplace promotions.
• Perform A/B testing on ad creatives, audiences, and landing pages to improve conversion rates.
• Stay updated with the latest trends, platform updates, and best practices in digital advertising.

• Hands-on experience with Google Ads, Meta Ads Manager, and Amazon Ads.
• Strong understanding of PPC, CPL, CPA, ROAS, CTR, CPC, and conversion optimization.
• Experience with Google Analytics, Google Tag Manager, Meta Pixel, and reporting tools.
• Knowledge of e-commerce and marketplace advertising strategies.
• Strong analytical and data interpretation skills.
• Proficiency in Excel/Google Sheets.
• Excellent communication and campaign management skills.

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 1–3 years of experience in Performance Marketing / SEM.
• Google Ads, Meta, or Amazon Advertising certifications are an added advantage.