Key Responsibilities
- Plan and execute paid advertising campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn.
- Create detailed media plans aligned with client objectives, budgets, and timelines.
- Develop campaign structures, targeting strategies, and ad creatives to maximize ROI.
- Monitor campaign performance, analyse data, and prepare weekly and monthly performance reports.
- Continuously optimise campaigns through A/B testing, audience segmentation, bid adjustments, and creative improvements.
- Stay updated with the latest ad platform features, industry trends, and best practices.
- Collaborate with design and content teams to develop effective ad creatives.
- Manage campaign budgets efficiently and ensure proper pacing and spend optimisation.
- Track performance using tools like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
About Company: Innovkraft is a passionate digital marketing agency located in the Silicon city of India Bangalore that offers affordable web development and complete digital marketing strategies for both small and large businesses. We work every day, every hour, and every minute to ensure our clients establish visibility online, improve brand identity, and most importantly increase their revenues.
