Performance Marketing Executive

Company Description

Drona Aviation, an IIT Bombay alumni-led and incubated startup founded in 2014, is at the forefront of drone innovation. We developed India's first programmable nano-drone, Pluto, along with its software and hardware ecosystem, PlutoBlocks, creating a platform for learners, hobbyists, and professionals to explore and innovate in UAV technology.

Our offerings include Do-It-Yourself Nano Drone Kits, programmable drones for coding, modular hardware kits, and structured learning content, catering to students, educators, and tech enthusiasts globally. Through engaging workshops, training programs, and summer camps, we have inspired users ages above 8. With numerous global recognitions, we continue to shape the future of drone technology in India and beyond.

Role Overview

We're looking for a Performance Marketing Executive with strong expertise in marketing automations, analytics, and ad optimization. The role focuses on driving high-quality leads and automating marketing funnels for Pluto Drones and Drone Lab setups.

Key Responsibilities

• Plan, execute & optimize Meta, Google, and LinkedIn Ads for lead generation and retargeting.
• Build and manage marketing automations using tools like Brevo (Sendinblue), Zoho CRM, and Tag Manager.
• Set up conversion tracking, GCLID mapping, and data attribution for campaign performance.
• Create and monitor performance dashboards (GA4, Data Studio, CRM Reports).
• Collaborate with the content team to A/B test creatives, copy, and CTAs.
• Ensure smooth integration between ad platforms, CRM, and email automation flows.

Qualifications

• 13 years of experience in performance marketing and automation.
• Strong hands-on experience with Google Ads, Meta Ads Manager, and GA4.
• Working knowledge of Tag Manager, CRM workflows, and marketing automation tools.
• Data-driven mindset with ability to analyze CPL, CTR, CAC, and ROAS.

Bonus Skills

• Experience with Zoho CRM, Brevo or similar automation platforms.
• Familiarity with tracking scripts, web events, and campaign attribution setup.