Performance Marketing Executive

Who We're Looking For:

A performance-first Growth Marketer who knows how to acquire users, drive engagement, and optimize revenueacross apps, e-commerce, and B2B lead generation. If you've scaled app downloads, grown product sales, or built high-quality B2B pipelines, we want you.

Key Responsibilities:

1. User Acquisition & Revenue Growth

Lead full-funnel performance marketing strategies across Google, Meta, LinkedIn, TikTok, and emerging platforms.

Drive growth for apps (installs registrations payments), e-commerce (sales funnels, conversions), and B2B (lead generation, awareness, and traffic).

Own and optimize conversion funnelswhether it's an app signup, e-commerce checkout, or a B2B lead form.

2. Performance Marketing & Paid Media

Run high-budget ad campaigns for customer acquisition and retargeting.

Plan and execute A/B tests to optimize creatives, messaging, and landing pages.

Analyze CAC, ROAS, LTV, and other core performance KPIs to scale efficiently.

3. B2B Lead Generation & Growth

Develop multi-channel outbound strategies using LinkedIn, email outreach, and paid media.

Optimize lead-to-revenue funnels in collaboration with sales teams.

Drive website traffic and engagement through content marketing & strategic ads.

4. Social Media & Engagement

Grow brand awareness and community engagement across social platforms.

Leverage organic & paid social strategies to drive traffic, interaction, and conversions.

Work with content teams to ensure platform-specific, high-performing creatives.

5. SEO & Organic Growth (Bonus Skill)

Optimize website & app store presence for discoverability.

Leverage content, ASO, and technical SEO to build long-term inbound growth.

What You Need to Succeed:

• 2-4 years of experience in performance marketing, app growth, e-commerce, or B2B lead generation.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and other acquisition platforms.
• Proven ability to drive sales, conversions, or registrations across different business models (App, E-com, B2B).
• Data-driven approachcomfortable working with Google Analytics, Mixpanel, Amplitude, and CRM tools.
• Hands-on experience with funnel optimization, A/B testing, retargeting, and lifecycle marketing.