Performance Marketing Executive
dentsu amp- Posted 12 hours ago
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Job Description
Key Responsibilities:
• Media Planning: Plan campaign structure, audience targeting and funnel strategy across Meta and Google.
• Media Execution: Set up, launch and manage campaigns on Meta and Google, including creative testing.
• Research & Competitor Analysis: Use platform tools and competitor research to understand the market and find new opportunities.
• Reporting: Prepare performance reports and track key metrics and overall campaign performance.
• Problem Solving: Use AI tools to analyze data, improve workflows, and solve campaign-related issues.
• Ownership: Take ownership of campaign performance and day-to-day media management.
Required Skills:
Experience : 4 years plus
• Strong marketing fundamentals and understanding of consumer behavior, funnels, and marketing objectives.
• Good understanding of media planning, execution, research, and reporting.
• Hands-on experience with Meta Ads Manager, Google Ads and Excel/Google Sheets.
• Good understanding of AI tools and their use in marketing.
• Understanding of how branding and performance marketing work together.
• Strong analytical and problem-solving skills
Work Mode: 5 days Work from Office
Location : Andheri East
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