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Performance Marketing Executive

Early Applicant
  • Posted 4 days ago
  • Be among the first 10 applicants

Job Description

Key Responsibilities
  • Plan, execute, and optimize paid campaigns across platforms including Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant channels.
  • Manage campaign budgets and ensure optimal utilization to achieve the best return on investment (ROI).
  • Monitor campaign performance daily and optimize campaigns based on key performance metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.
  • Conduct keyword research, audience targeting, A/B testing, and campaign optimization to improve performance.
  • Develop media plans and recommend suitable campaign strategies based on client objectives.
  • Collaborate with the Creative and Client Servicing teams to develop high-performing ad creatives and campaign messaging.
  • Participate in brainstorming sessions to generate innovative campaign ideas and performance-driven strategies.
  • Analyze campaign data and prepare weekly and monthly performance reports with actionable insights.
  • Track conversions using tools such as Google Analytics, Meta Pixel, Google Tag Manager, and conversion APIs where applicable.
  • Stay updated with the latest trends, platform updates, and best practices in digital advertising.
  • Proactively recommend new growth opportunities and optimization strategies to help clients achieve their marketing and business goals.
  • Ensure campaigns are delivered within budget and meet agreed performance objectives.

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About Company

Job ID: 152038783

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