Performance Marketing
Performance Marketing
Doctor's Choice- Posted 20 hours ago
- Be among the first 10 applicants
Job Description
Key Responsibilities
- Develop, execute, and scale performance marketing campaigns across Meta, Google, Amazon, Flipkart, and quick commerce platforms.
- Monitor, analyze, and optimize campaign performance using Google Analytics and other analytics tools to maximize ROAS and drive sustainable business growth.
- Manage and optimize the Shopify website, including landing pages, conversion funnels, app integrations, and overall website performance.
- Enhance customer journeys and conversion rates through A/B testing, landing page optimization, and UI/UX improvements.
- Develop and implement retention marketing strategies across Email, SMS, WhatsApp, and loyalty programs.
- Take end-to-end ownership of the D2C growth funnel, encompassing customer acquisition, conversion, engagement, and retention.
- Monitor and optimize key business performance metrics, including CAC, ROAS, LTV, conversion rates, and repeat purchase rates.
- Collaborate closely with the Founder and leadership team to define growth strategies, establish performance objectives, and develop strategic roadmaps.
- Proven experience in performance marketing across Meta, Google, marketplaces, and quick commerce platforms.
- Strong understanding of Google Analytics, attribution, campaign tracking, performance measurement, and data-driven decision-making.
- Hands-on experience with Shopify, including website optimization, integrations, conversion funnels, and performance management.
- Strong analytical, problem-solving, and execution capabilities.
- Solid understanding of conversion rate optimization (CRO), retention marketing, and customer lifecycle management.
- Ability to independently manage and execute multiple D2C growth initiatives in a fast-paced and performance-driven environment.
More Info
Key Skills
Meta
UI/UX improvements
Quick commerce platforms
Conversion funnels
Retention marketing
Amazon
About Company
Skills:
attribution , Dashboards, UTMS, Conversions API, Ppc, Event tracking, Keyword Research, Spreadsheets, Creative testing, Search term harvesting, Amazon Ads, Bid Strategy, Google Ads, Meta Ads, Pixel
Skills:
AI Tools for Creative Development, Client Servicing, Account Management, Google Advertising, Lead-Generation Campaigns, Digital Marketing, creative strategy
Skills:
retargeting , Google Ads, CTR, Meta Ads Manager, Cpa, ROAS, Cpc, audiences, Meta Ads, conversion tracking
Skills:
Google Tag Manager, Google Analytics, Google Ads, Meta Pixel, Meta Ads
Skills:
Performance Testing, Data Analysis, Google Ads, e-commerce ad platforms, performance management, campaign management tools, Meta Ads