Account Manager (Performance Marketing)

Location: Delhi

Experience: 2+ years

Industry: Performance Marketing Account Manager – Client Servicing & Creative Strategy

About the Role: We are looking for an Performance Marketing Account Manager – Client Servicing & Creative Strategy to manage client relationships while contributing actively to campaign and creative strategy.This is a hybrid role for someone who understands that effective performance marketing requires more than campaign execution. You should be able to understand a client's business and objectives, identify opportunities, develop creative directions, brief internal teams, and work closely with media buyers to drive campaigns forward.With a significant portion of our clientele focused on lead generation, a strong understanding of lead-generation funnels, audience behaviour, creative testing and performance metrics is important.We are looking for someone who is analytical, proactive, commercially aware and comfortable taking ownership independently.

Key Responsibilities:

Client Servicing & Account Management

• Manage day-to-day communication and relationships with assigned clients.
• Understand client objectives, business models, target audiences and campaign requirements.
• Translate client requirements into clear internal briefs and actionable next steps.
• Proactively identify challenges, communicate them clearly and recommend solutions.
• Manage timelines, approvals, feedback and coordination across internal teams.
• Build strong, professional and consultative client relationships.

Creative Strategy

• Develop creative concepts and communication angles for performance marketing campaigns.
• Identify relevant hooks, messaging, offers, audience pain points and CTAs.
• Develop creative briefs for static and video assets, including the concept, copy direction and visual direction.
• Work closely with designers and content teams to ensure concepts are executed effectively.
• Review existing creatives and identify opportunities for iteration and testing.
• Develop creative variations based on campaign objectives, audience segments and performance insights.

AI-Assisted Creative Development

• Use AI tools to support creative ideation, concept development and ad production.
• Develop AI-assisted visual concepts and creative variations where relevant.
• Stay updated with emerging AI tools and workflows that can improve creative output and efficiency.
• Ensure AI-generated assets remain aligned with the brand and campaign objective.

Performance Marketing Coordination

• Work closely with the media buying team on campaign planning, requirements and client communication.
• Understand the fundamentals of Meta and Google advertising, particularly lead-generation campaigns.
• Coordinate campaign assets, offers, landing page requirements, audience inputs and approvals.
• Understand key metrics such as CPL, lead quality, conversion rate and cost per acquisition.
• Contribute creative and strategic recommendations based on campaign performance.

What We're Looking For:

• 2+ years of experience in client servicing, account management, digital marketing or an advertising/performance marketing agency.
• Strong understanding of digital marketing and lead-generation campaigns.
• Strong creative thinking and the ability to develop advertising concepts, not just execute briefs.
• Ability to write clear and actionable creative briefs.
• Good understanding of Meta and Google advertising.
• Familiarity with AI tools for creative development and ideation.
• Strong communication and presentation skills.
• Excellent problem-solving and decision-making ability.
• Ability to manage multiple accounts, priorities and deadlines independently.
• Strong attention to detail and a high degree of ownership.
• Comfortable working in a fast-paced agency environment.

What We Value

• Ownership: You take responsibility for outcomes, not just tasks.
• Problem-solving: You identify issues and come prepared with solutions.
• Strategic thinking: You understand the objective behind the work, not just the execution.
• Creative thinking: You can turn a business problem into a strong communication idea.
• Independence: You can move work forward without constant supervision or follow-ups.
• Curiosity: You actively explore new tools, formats and approaches to improve the work.

What Success Looks Like

• Clients trust you to understand their business and proactively guide conversations.
• Creative briefs are clear, strategic and actionable.
• The creative team receives strong concepts and directions rather than vague requirements.
• The media buying team receives timely and relevant support from the account side.
• Campaign insights are translated into meaningful creative and strategic actions.
• Accounts move forward with minimal follow-up and strong ownership from your side.