Performance Marketing Associate

UrbanGabru is a pioneering brand dedicated to men's fashion and grooming in India, breaking stereotypes and focusing on men's lifestyle needs. The company aims to empower men with knowledge about style, grooming, and fashion, fostering a community of confident, fashionable individuals. UrbanGabru's vision is to redefine men's fashion and lifestyle, helping men express themselves boldly and embrace a sophisticated, well-groomed appearance. Through innovative products and resources, UrbanGabru caters to urban men who prioritize style and appeal.

This is a full-time on-site role for a Performance Marketing Associate, located in Pune Division. As a Performance Marketing Associate, you will be responsible for planning, executing, and optimizing performance-based marketing campaigns. Tasks include conducting market research, coordinating advertising efforts, analyzing campaign performance metrics, and collaborating with internal teams to achieve marketing objectives. This role also involves supporting projects that contribute to sales and overall business growth, ensuring marketing strategy aligns with the brand's vision.

• Strong communication and interpersonal skills to engage with internal teams and external stakeholders
• Experience in conducting market research to gather insights on trends, competitors, and target audiences
• Proficient in sales and marketing techniques to drive campaign effectiveness and customer engagement
• Project management skills to organize and execute marketing strategies within deadlines
• Analytical mindset to monitor and optimize performance metrics
• Familiarity with digital marketing tools and platforms is a plus
• Creative problem-solving skills and a proactive approach to challenges
• Bachelor's degree in Marketing, Business, Communications, or related field preferred
• Experience within the fashion, grooming, or men's lifestyle industry is advantageous but not mandatory