Performance Marketing Associate

Performance Marketing Associate

Location: On-site Noida

Experience: 24 years

Employment Type: Full-time

Role Overvi

ewThe Performance Marketing Associate will be responsible for end-to-end execution and optimization of paid marketing campaigns across Google, Facebook, LinkedIn, Bing, affiliate networks, and other paid media channels. This role requires a strong analytical mindset, excellent attention to detail, and the ability to manage multiple campaigns simultaneously to drive high-quality student leads at scal

e.

Key Responsibili

ties1. Campaign Strategy and Execu

• tionAssist in developing performance marketing strategies for lead acquisition across all digital chann
• els.Build, launch, and manage ad campaigns on Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Bing Ads and m
• ore.Coordinate with affiliate partners and networks to expand campaign re
• ach.Ensure all campaigns are aligned with business goals, budgets, and timeli

nes.2. Optimization and Performance Manage

• mentMonitor and analyze campaign metrics such as CTR, CPC, CPL, conversion rate, and R
• OAS.Conduct A/B testing on creatives, ad copies, targeting, and landing pages to continuously improve performa
• nce.Regularly review and adjust bids, budgets, and targeting to ensure efficiency and maximum

ROI.3. Analytics, Reporting, and Insi

• ghtsUse Google Analytics (including GA4) and platform-specific dashboards to analyze user behavior and campaign effectiven
• ess.Create and maintain detailed campaign performance reports in Google Sheets, sharing actionable insights with internal stakehold
• ers.Track lead flow through the funnel using LeadSquared CRM to evaluate lead quality and optimize campaigns accordin

gly.4. Collaboration and Cross-functional Coordina

• tionWork with the design and content teams to develop high-performing ad creatives and messag
• ing.Coordinate with sales and admissions teams to align campaign messaging and lead handling proces
• ses.Stay updated on platform policy changes, new features, and digital marketing best practi

ces.5. Market and Competitor Rese

• archConduct regular competitor benchmarking to understand market dynamics and identify opportunit
• ies.Explore emerging platforms and trends to test new lead generation tactics and expand channel

mix.

Required Qualifications and

• Skills24 years of hands-on experience in performance or paid acquisition
• roles.Proficiency with tools and platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Bin
• g Ads.Strong working knowledge of Google Analytics (Universal and GA4), and experience using Google Sheets for data handling and repo
• rting.Experience with LeadSquared CRM or similar lead management
• tools.Demonstrated ability to analyze campaign data, draw insights, and optimize for perfor
• mance.Excellent project management and multitasking s
• kills.Strong communication and collaboration skills with an ability to work cross-functio
• nally.Highly detail-oriented with a test-and-learn mi

ndset.

Preferred Qualif

• icationsBachelor's degree in Marketing, Business, Communications, or a relate
• d field.Experience in the education or edtech sector, especially in international education or study abroad would be