Job Description

About The Role:

We are looking for a results driven Associate Performance Marketer to work on the planning,

execution, and optimization of digital acquisition campaigns across Google, Meta & repeat

purchase. The role will focus on driving customer acquisition, revenue, repeat purchase rate and

campaign efficiency while leveraging data and insights to continuously improve performance.

Key Responsibilities

Campaign Management & Execution:

Execute and manage performance marketing campaigns across Google Ads and Meta.
Monitor campaign performance and ensure campaigns are aligned with business and revenue objectives.
Support bidding, budget allocation, campaign structuring, and ongoing optimization.
Conduct A/B tests and experiments across audiences, creatives, landing pages, and campaign setups.

Data Analysis & Optimization:

Track and analyze key performance metrics.
Identify performance trends, gaps, and opportunities and recommend corrective actions.
Prepare regular campaign performance reports and dashboards.
Support forecasting and performance planning based on historical trends and campaign data.
Work with analytics and attribution tools to understand channel and campaign effectiveness.

Creative & Collaboration:

Work closely with the creative team to develop and test performance-led ad creatives.
Provide data-backed inputs on ad messaging, formats, audiences, and creative performance.
Support website and landing-page optimization initiatives to improve conversion rates and customer journeys.
Work with internal teams to identify opportunities across the customer funnel.
Support broader D2C growth initiatives across acquisition, conversion, and retention.

Required Skills & Experience

2+ years of hands-on experience in performance marketing, preferably with 1–2+ years in a D2C/e-commerce environment.
Strong hands-on experience with Google Ads & Meta Ads
Good understanding of key D2C metrics.
Experience in campaign optimization, budget management, A/B testing, and performance reporting.
Working knowledge of Google Analytics/GA4 and attribution/analytics tools.
Strong analytical and problem-solving skills with a data-driven approach.
Good communication and stakeholder management skills.
Ability to work in a fast-paced, highly performance-oriented environment.

Good to Have

Experience working with D2C brands at Scale.
Understanding of shopify, website merchandising, CRO, and customer funnel optimization.
Experience working with large-scale performance budgets.
Knowledge of broader e-commerce growth strategies.