Performance Marketing Associate

Location: Remote/ Bangalore, India
Job Type: Full-Time
Experience Level: 2-3 Years

Position Overview

We are looking for a Performance Marketing Executive with 23 years of hands-on experience in managing and optimizing paid digital campaigns. The ideal candidate is data-driven, execution-focused, and has strong exposure to performance channels, tracking tools and creative best practices preferably within an e-commerce environment.

Key Responsibilities

Performance Marketing & Campaign Execution

• Execute, manage, and optimize performance marketing campaigns across Google Ads (Search/ SEM, Shopping, Display, YouTube), Meta Ads, Snapchat Ads and TikTok Ads

• Support campaign setup, bid optimization, budget pacing, and scaling of high-performing campaigns

• Optimize campaigns against key performance metrics such as CTR, CPS, CPS, CPO, ROAS, CVR, traffic and revenue

Analytics, Tracking & Reporting

• Monitor campaign performance using reportsI and ad platform dashboards

• Work with MMPs and tracking tools such as Adjust, AppsFlyer, Branch etc

• Prepare daily, weekly, and monthly performance reports with actionable insights

• Identify trends, anomalies and optimization opportunities across channels and markets

Creative Optimization & Best Practices

• Collaborate with creative and content teams to brief, review and optimize ad creatives

• Apply strong understanding of digital ad creatives, formats, hooks, messaging, and best practices across platforms especially Snapchat and TikTok.

• Conduct creative A/B testing to improve CTR, CVR, and overall campaign efficiency

Cross-Functional Collaboration

• Work closely with internal teams such as Content and Design, CRM, Analytics, and Commercial to align on campaign objectives

• Support execution of major campaigns, promotions and seasonal sales events

Qualifications & Requirements

• 2-3 years of hands-on experience in performance marketing channels such as

• Google Ads (Search/ SEM, Shopping, PMax, Display)

• Meta Ads

• Snapchat Ads

• TikTok Ads

• E-commerce experience is a strong plus

• Experience using MMPs and tracking platforms such as Adjust, AppsFlyer, Google Analytics (GA4)

• Advanced Excel and Google Sheets skills (reporting, formulas, data analysis, performance tracking)

• Solid understanding of digital marketing creatives and performance best practices

• Strong analytical skills with attention to detail