Performance marketing

Company Description aabo is a JITO-incubated healthtech startup focused on next-generation digital health solutions that combine advanced medical devices, AI, and a robust tech platform to transform healthcare delivery. Derived from the Jain term AArroggaa BOhilaabhaam, aabo stands for Good Health for All, reflecting its mission to make healthcare accessible, accurate, and affordable. The company empowers physicians to perform real-time remote medical exams, enabling precise diagnosis and personalized care without requiring patients to travel long distances. Its AI-enabled aaboHealthY platform and connected digital devices securely capture and transmit clinical data, support informed decision-making, and help serve larger patient populations more efficiently. Team members join a mission-driven organization that is committed to improving patient outcomes and expanding access to quality care.

Role Description This is a full-time, on-site Performance Marketing role based in Mumbai. The Performance Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as search, social, display, and affiliate networks to drive qualified leads and conversions for aabo's digital health solutions. Daily responsibilities include managing ad budgets, monitoring campaign performance, running A/B tests, and refining targeting, messaging, and creatives to improve ROI. The role involves collaborating with product, sales, and customer success teams to align campaigns with business objectives, develop landing pages and funnels, and analyze user behavior to enhance acquisition and retention. The Performance Marketer will also prepare regular performance reports, identify growth opportunities, and recommend strategies to scale campaigns efficiently.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and understand patient and physician needs.
• Candidates should possess Market Research and Marketing Strategy skills to analyze audiences, competitors, and trends and to develop effective performance marketing plans.
• Candidates should possess Sales-related skills to support lead generation, nurture pipelines, and align campaigns with revenue goals.
• Candidates should possess performance marketing expertise, including experience with paid search, paid social, display, and remarketing campaigns, as well as conversion rate optimization.
• Candidates should possess analytical skills, including proficiency with tools such as Google Analytics, ad platforms, and dashboards to interpret data and optimize ROI.
• Relevant qualifications include a bachelor's degree in marketing, business, or a related field, or equivalent practical experience in digital and performance marketing.
• Experience in healthtech, healthcare, or startup environments, and familiarity with AI-driven or data-intensive products, will be an advantage.