Performance Marketer

About ROASCraft

ROASCraft is an AI-driven ad automation platform built specifically for eCommerce brands

running ads on Meta. We turn blended ROAS confusion into SKU-level clarity, automatically

creating structured campaigns, reallocating budgets daily, and ensuring every dollar of ad spend

compounds growth.

Role Overview

We are looking for a Performance Marketing & Growth Specialist who will own and scale

paid media performance across Meta while working closely with internal teams to drive

measurable business outcomes.

This role is ideal for someone who has hands-on experience running Meta ads for

eCommerce, understands performance metrics deeply, and wants to work in a product-first,

data-driven SaaS environment.

Key Responsibilities

Performance Marketing (Core)

Plan, execute, and optimize Meta ad campaigns focused on ROAS, CAC, and revenue

growth.

Structure campaigns at a granular level (SKU / catalog / audience segmentation).

Monitor daily performance and make data-driven budget allocation decisions.

Identify winning creatives, audiences, and funnels through continuous testing.

Growth & Analytics

Analyze full-funnel performance from impression to conversion.

Track and improve key metrics such as ROAS, CPA, AOV, LTV, and retention.

Build and maintain performance dashboards and reports (Google Sheets / Excel / BI

tools).

Share weekly insights and recommendations with stakeholders.

Experimentation & Scaling

Design and run growth experiments across creatives, landing pages, and targeting.

Collaborate with content, design, and product teams to improve ad performance.

Document learnings and convert insights into repeatable growth playbooks.

Customer & Product Feedback Loop

Work closely with customer success and product teams to understand advertiser pain

points.

Translate real campaign insights into feedback for product improvements.

Support beta testing and feature validation from a performance marketer's perspective.

What We're Looking For

Experience

12 years of hands-on Performance Marketing experience.

Strong expertise in Meta Ads (mandatory).

Experience managing eCommerce accounts with measurable revenue outcomes.

Prior exposure to SaaS, D2C, or agency environments is a plus.

Skills

Strong analytical and problem-solving skills.

Advanced proficiency in Excel / Google Sheets.

Comfortable working with large datasets and performance metrics.

Ability to turn data into clear, actionable insights.

Mindset

Performance-obsessed and ROI-driven.

Curious about automation, AI, and modern growth stacks.

Comfortable working in fast-paced, execution-heavy environments.

Why Join ROASCraft

Work on a performance-first product solving real eCommerce growth problems.

Deepen your expertise in Meta ads and data-driven growth.

Learn AI-powered ad automation from the inside.

High ownership & visibility in a growing SaaS company.

Interested candidates apply on this link- https://docs.google.com/forms/d/19_dxyt2w9YuNsghWKGVKlCdc2HbRo8Ock6WnihQ72JU/preview