Performance Marketer Meta

Key Responsibilities

• Own end-to-end paid media strategy and execution on Meta (Facebook, Instagram, etc. ) for your BU.
• Plan, manage, and optimize large-scale campaigns (minimum 5 Cr+ budgets).
• Deliver against performance KPIs: CAC, ROAS, LTV, funnel drop-offs.
• Run experiments, A/B tests, creative analysis, and audience segmentation.
• Collaborate with content/creative teams to improve ad performance.
• Continuously refine targeting, bidding, and budget allocations.
• Work closely with the Business Head and cross-functional teams (Product, Growth, Tech).

Ideal Candidate Profile

• 2 8 years of performance marketing experience in B2C brands especially Lead Generation specific companies such as Insurance, EdTech, etc
• Deep understanding of the Meta ad ecosystem (Ads Manager, attribution, pixels, APIs).
• Must have handled 5 Cr+ in annual Meta budgets.
• Strong analytical and Excel/Google Sheets skills; working knowledge of GA4 and analytics tools.
• Highly performance-focused with a bias for experimentation and data.
• Start-up experience or high-growth digital-first brand exposure is a plus.