Performance Marketer

Company Description

The Solved Skin exists to end the emotional burden of problem skin - by building products that work with integrity and care. We are on a mission to make it easy for people with skin concerns to have clear, healthy skin. Founded by Ex Unilever Couple, based out of Mumbai, The Solved Skin was started with a deep conviction in what good skincare looks like – Simple, Gentle, and effective – with products that do what they say they will. With a focus on creative problem solving and high ownership, the company offers a lean and high-pace work environment.

Role Description

At Solved Skin, we believe the future of performance marketing belongs to people who understand creativity, consumer psychology, and how AI is changing advertising.

We're looking for an AI-curious growth marketer who is excited by:

• creative-led performance
• experimentation
• modern Meta & Google systems
• AI-assisted workflows
• storytelling that converts without feeling manipulative

This role is ideal for someone early in their growth journey who learns fast, thinks clearly, and genuinely enjoys understanding how platforms and consumer behavior evolve.

What You'll do

• Support growth across Meta & Google
• Help launch, monitor, and optimize campaigns as per the allocated budgets and drive/own outcomes
• Work closely with founders and creative team on ad creatives and testing
• Assist with experimentation across hooks, creatives, landing pages, and offers
• Use AI tools/LLMs to improve research, creative ideation, reporting and analysis, workflow efficiency
• Stay updated on platform changes

Qualifications

• 2-4 years of experience in performance marketing (preferable if you have worked previously in a D2C brand)
• Proficiency in Paid Advertising and Campaign Management, including platforms like Google Ads, Meta Ads, and other performance marketing tools
• Strong skills in Analytics, Data Interpretation, and Conversion Rate Optimization to evaluate campaign performance and improve results
• Knowledge of SEO, SEM, Consumer Segmentation, and Audience Targeting strategies
• Creative problem-solving abilities, excellent communication skills, and a data-oriented mindset
• Ability to work independently in a fast-paced environment and take ownership of projects

Bonus if you have:

• Shopify/CRO understanding
• Familiarity with AI tools/workflows
• Beauty/skincare/wellness experience
• Amazon Ads exposure

How to Apply:

To apply, send us a concise response (max 2 pages or 5 slides) answering the following to [Confidential Information] with the subject line - Performance Magic:

Scenario

A skincare product has strong CTRs on Meta, but CAC has worsened over the last 45 days despite stable spend.

Tell us:

1. Your top 3 hypotheses for why this may be happening
2. How you would investigate each
3. One thing most brands usually get wrong in this situation
4. One creative or growth experiment you would test immediately

Remember:

• Keep it concise
• We care more about reasoning than presentation
• If you've used AI, please include screenshots/examples of how you used the tools during your process