This role is for one of our clients
Seeking a Founding Performance Marketer to scale user acquisition and build the company's paid growth engine from the ground up. This is not a traditional campaign management role; you will work directly with the founders and own performance marketing across channels, acquisition funnels, creative experimentation, and conversion optimization. The ideal candidate will combine creativity with data-driven decision-making to launch campaigns, analyze CAC and retention, optimize landing pages, review creatives, and rapidly test new growth opportunities.
Key Responsibilities
- Own paid acquisition across Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging paid channels.
- Manage and optimize acquisition budgets with clear CAC, activation, conversion, and ROAS goals.
- Build and improve landing pages, acquisition funnels, onboarding journeys, retargeting flows, and conversion systems.
- Run rapid experiments across creatives, messaging, audience targeting, bidding strategies, and funnel optimization.
- Partner with product, design, and content teams to improve user acquisition and activation outcomes.
- Analyze campaign performance and user behavior to identify scalable growth opportunities.
- Help shape broader growth and go-to-market strategy.
Qualifications
- 3+ years of hands-on performance marketing experience.
- Proven experience owning paid acquisition budgets, growth targets, CAC goals, and campaign performance metrics.
- Experience marketing a consumer product or product-led SaaS product in the US market.
- Strong analytical mindset with experience making data-driven growth decisions.
- Comfortable working in fast-moving startup environments with high ownership and ambiguity.
- Ability to independently execute campaigns end-to-end.
Required Skills
- Google Ads
- Meta Ads
- TikTok Ads
- GA4
- Mixpanel
- Amplitude
- Segment
- Attribution
- Conversion funnels
- A/B testing
- Pixel/event tracking
- Analytics and reporting
- Communication
- Strategic thinking
Benefits & Perks
- Opportunity to be an early team member at a fast-growing AI startup.
- High ownership and direct exposure to founders and company strategy.
- Ability to shape the company's growth playbook from the ground up.
- Competitive compensation with meaningful equity upside.
- Remote / hybrid flexibility.
- Fast-paced, highly collaborative work environment with significant learning opportunities.
