Performance Marketer

VINSM Globe Private Limited (VGPL) operates StarClinch, India's only artist booking platform. We are looking for a Digital Marketing Specialist who is ready to take full ownership of our marketing function, drive growth with data-backed strategies, and work with the mindset of an owner, not an employee.

What We Are Looking For

Someone who thrives in a startup environment and is comfortable taking end-to-end responsibility for marketing.

A data-driven marketer who understands numbers, analytics, and reporting because that's what our management values.

A leader who can manage social media teams, ad specialists, and creative professionals, while stepping in when required.

Someone who is not afraid of reporting, spreadsheets, and data analysisyou should be comfortable making Excel sheets and deriving insights.

A strategic thinker who can align marketing efforts with business objectives, ensuring we maximize ROI on every marketing dollar spent.

Key Responsibilities

• Marketing Strategy & Execution: Develop and execute a data-driven digital marketing strategy across SEO, SEM, social media, performance marketing, and content marketing.
• Team Management: Work with (and manage) social media managers, ad specialists, designers, and content creators. Step in when needed.
• Analytics & Reporting: Track KPIs, prepare reports, and present insights to management. Must be comfortable with Google Analytics, Meta Business Suite, and Excel-based reporting.
• Campaign Management: Oversee paid campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring maximum ROI.
• Lead Generation & Conversion: Optimize marketing funnels, landing pages, and content strategies to increase lead conversion.
• Growth Hacking: Experiment with new growth strategies, automation, and AI-driven marketing tools.
• Budgeting & ROI Management: Plan marketing budgets, optimize spends, and ensure maximum returns on investments.
• Crisis Management: Handle marketing operations independently if a team member is unavailableyour ability to execute matters.