Performance Marketer

Job Title: Performance Marketing Specialist

Company: Hack Daily Life

Location: Gurgaon (On-site)

Salary: 25000-30000 per month

Working Days: 6 Days a Week

Experience: 13 Years (D2C / Startup preferred)

About Hack Daily Life

Hack Daily Life is a fast-growing consumer brand focused on solving everyday problems through smart, practical products. We operate in a performance-driven environment where decisions are made using data, experiments, and rapid iteration. We are looking for someone who understands that marketing is not posting creatives it is applied psychology + analytics + controlled experimentation.

Role Overview

We are hiring a Performance Marketing Specialist who will own and scale paid acquisition channels. The candidate will be responsible for planning, executing, and optimizing digital ad campaigns to generate conversions, improve ROI, and scale revenue.

This is a hands-on execution role not coordination, not theory.

Key Responsibilities

Paid Ads Management

Manage and optimize Meta Ads (Facebook & Instagram) campaigns

Run Google Ads (Search, Display & YouTube)

Plan full funnel campaigns (Awareness Consideration Conversion Retargeting)

Create audience segmentation, lookalike audiences & retargeting strategies

Analytics & Optimization

Track CPA, ROAS, CTR, CAC, LTV and conversion rate

Daily monitoring of campaign performance

Scale winning campaigns and kill underperforming ones

Funnel optimization (landing page, creatives, copy)

Creative Strategy

Coordinate with designers/video editors for ad creatives

Write high-converting ad copies

Conduct A/B testing on creatives, hooks, and audiences

Develop new ad angles weekly

Tracking & Tools

Setup Meta Pixel & Conversion API

Google Analytics (GA4) tracking & event measurement

Conversion tracking and attribution analysis

Landing page optimization using data

Required Skills

Meta Ads Manager (must be strong)

Google Ads (Search & Display)

Retargeting & funnel building

Audience research & competitor analysis

A/B testing

Ad copywriting

Basic understanding of landing page CRO (Conversion Rate Optimization)

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