We're Hiring: Performance Marketer – Kochi, Kerala
Drive ROI. Scale Campaigns. Make an Impact.
Location: Kochi, Kerala (On-site/Hybrid)
Company: Inmakes Infotech Pvt Ltd
About the Role
We're seeking a data-driven and results-oriented Performance Marketer to lead and optimize our paid acquisition efforts. You'll be planning, executing, and refining campaigns across Google Ads, Meta Ads, LinkedIn, and more — with one goal: maximize ROI and drive measurable growth.
Key Responsibilities- Develop and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, and programmatic platforms.
- Optimize campaigns using A/B testing, multivariate testing, and audience segmentation.
- Track and analyze KPIs — CPA, CTR, ROAS, conversion rates — to fine-tune strategies.
- Collaborate with creative teams to produce high-converting ad assets.
- Conduct funnel analysis and leverage user behavior insights to boost conversions.
- Manage budgets for cost-effective scaling.
- Stay ahead with the latest digital trends, tools, and attribution models.
Must-Have Skills & Tools- Proficiency in GA4, GTM, Meta Ads Manager, and LinkedIn Campaign Manager.
- Expertise in Meta CAPI, first-party data strategies & attribution modeling.
- Strong understanding of audience segmentation and CRM-based targeting.
- Proven track record in budget optimization & scaling performance campaigns.
- Hands-on experience with multivariate testing (creatives, ad copy, audiences).
- CRM skills – lead scoring & segmentation.
- Proficiency in Google Ads (Search, Display, Performance Max) with Quality Score optimization.
Required Qualifications- Bachelor's degree in Marketing, Business, or related field.
- 2–3 years experience in performance marketing/digital advertising.
- Strong analytical skills and data visualization tool experience.
- Familiarity with SEO/SEM, PPC, and marketing automation platforms.
- Google Ads / Meta Blueprint certifications are a plus.
Preferred Attributes- Strategic thinker with creative execution skills.
- Strong communication & presentation abilities.
- Thrive in a fast-paced, metrics-driven environment.
- Experience in EdTech, e-commerce, or B2C sectors is a bonus.
Why Join Us- Work at a leading career-tech company with 200+ employees & branches across India.
- Join a team backed by 25+ industry certifications.
- Competitive salary & career growth opportunities.
- Direct access to cutting-edge tools and high-impact campaigns.
Company Websites:
Inmakes Infotech
Inmakes Edu
Inmakes Learning Hub
