Performance Marketer

Performance Marketer

Location: Bengaluru, Karnataka, India (On-site)

About GlobalGuard

GlobalGuard is a global cybersecurity company focused on delivering modern protection at scale. We help organisations protect critical communications, data, and cloud environments against rapidly evolving cyber threats, without adding complexity or slowing the business down.

Our solutions integrate cleanly into existing platforms and are used by organisations operating in regulated and high-risk environments worldwide.

MailGuard is GlobalGuard's cloud-based email security SaaS platform. It protects everyday

business communications by preventing advanced email-borne threats before they disrupt

operations or compromise trust.

MailGuard combines Secure Email Gateway (SEG) and Integrated Cloud Email Security (ICES)

capabilities to strengthen native protections in platforms such as Microsoft 365. Originally

established in 2001, MailGuard has con;nuously evolved to address zero-day threats and

modern social engineering stacks, helping organisations reduce risk and keep email secure

and reliable.

The Opportunity

We are seeking a performance-driven Performance Marketer to join our team and help build

and scale GlobalGuard's digital marketing and demand-generation engine. This role is fully

dedicated to supporting our marketing and growth objectives, with a strong focus on generating qualified leads, strengthening our brand positioning and driving measurable business outcomes.

The ideal candidate has 3–5 years of hands-on experience, understands B2B and technology

marketing, and can turn data and customer insights into effective campaigns across paid media, SEO, content, analytics and conversion optimisation.

Key Responsibilities

1. Plan, execute, and optimise paid campaigns across Google Ads (Search, Display, YouTube, App Campaigns) and Meta Ads (Facebook & Instagram).

2. Drive mobile app installs, website traffic, and lead generation while achieving target CPI, CPA, and ROAS.

3. Monitor campaign performance daily and optimise targeting, bidding strategies, creatives, budgets, and placements.

4. Conduct A/B testing on creatives, ad copy, audiences, and landing pages to improve campaign effectiveness.

5. Analyse campaign performance using GA4, Firebase, AppsFlyer, Adjust, or similar analytics platforms.

6. Prepare weekly and monthly performance reports with actionable insights and recommendations.

7. Collaborate with designers and content creators to develop high-converting ad creatives and campaign assets.

8. Research competitors, market trends, and emerging advertising opportunities to identify new growth channels.

9. Manage adver;sing budgets efficiently while maximizing return on investment.

10. Stay updated on platform updates, advertising policies, and industry best practices.

Required Qualifications

• Bachelor's degree in marketing, business, digital marketing, or a related field.

• 2–5 years of hands-on experience in performance marketing or digital advertising.

• Strong experience managing Google Ads and Meta Ads campaigns.

• Experience running mobile app install campaigns is highly preferred.

• Strong understanding of digital marketing metrics including CPI, CPA, CAC, CTR, conversion rate, ROAS, and LTV.

• Proficiency in Google Analytics 4 (GA4), Firebase, or similar analy;cs plaCorms.

• Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.

• Excellent problem-solving skills with a data-driven mindset.

Preferred Skills

• Experience with Google App Campaigns (UAC) and Apple Search Ads.

• Knowledge of App Store Optimisation (ASO).

• Ability to manage multiple campaigns and budgets simultaneously.

• Strong communication and collaboration skills in a fast-paced startup environment.

Bonus Skills

• Familiarity with subscription-based or freemium business models.

• Experience with LinkedIn Ads or Reddit Ads.

• Basic knowledge of SQL or marketing automation platforms. Experience leveraging AI tools for campaign optimisation and creative testing.

Why GlobalGuard

• Work in cybersecurity while staying close to real customer outcomes and products & operations

• A collaborative culture that values clear escalation, strong documentation, and continuous improvement

How to apply

Send your resume to [Confidential Information].

GlobalGuard is an equal opportunity employer. We welcome applicants from all backgrounds