Edvoy (www.edvoy.com) is a new, innovative digital platform created by industry professionals with over 17 years experience in the global education sector, to simplify the world of education. Our aim is to empower students to make more informed decisions throughout their University application journey by being the center of impartial, free content and advice, all in one place. Edvoy is positioned to break down international barriers and to make education genuinely global. This is a great opportunity to join an EdTech company which has seen immediate traction, with over one million visitors, and thousands of new users in the last six months. We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.
Role: Performance Marketer
Experience: 2 - 5 years
Looking for immediate joiners
Job Description:
Purpose of the role: We are seeking a performance driven Demand Generation professional to lead and scale student acquisition across multiple digital channels. The ideal candidate is deeply hands-on, highly analytical, and up to date with the latest online campaign platforms and performance marketing trends, especially within the Study Abroad / EdTech ecosystem.
Key Responsibilities
- Plan, execute, and optimize multi-channel online demand generation campaigns across:
META
Google Ads
LinkedIn Ads
Programmatic & Display Networks
- Manage search intentbased campaigns (high-intent study abroad keywords)
- Execute remarketing and retargeting across platforms (web, app, CRM audiences)
- Drive end-to-end lead funnel ownership CPL, CAC, conversion rates, lead quality, and ROI
- Collaborate with creative teams to build high-performing ad copies, creatives, videos, and landing pages
- Run continuous A/B testing on audiences, creatives, bidding strategies, and funnels
- Optimize landing pages, forms, and lead flows to improve conversion rates and lead quality
- Work closely with counselling/sales teams to improve lead-to-enrolment performance
- Monitor competitor activity, market trends, and seasonal demand for study abroad intakes
- Track and report performance using GA4, Ads Managers, CRM, attribution tools
Tools & Platforms Exposure
- META Ads Manager
- Google Ads (Search, Display, YouTube, PMax)
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Google Tag Manager
- CRM & Lead Management Tools
- Marketing automation / remarketing platforms
Requirements
- 25 years of experience in Demand Generation
- Proven hands-on expertise across multiple online acquisition platforms
- Strong understanding of student acquisition funnels and lead quality optimization
- Experience in study abroad consultancy or edtech is highly preferred
- Data-driven mind-set with strong analytical and reporting skills
- Ability to manage budgets, scale campaigns, and deliver measurable results
Good to Have
- Experience with YouTube video campaigns and influencer-led demand
- Knowledge of WhatsApp, email, and SMS automation for lead nurturing
- Familiarity with regional language campaigns
- Understanding of peak intake cycles (Jan / Sep / Rolling intakes)
