Company Description
At Doggle India, we specialize in providing customized software solutions tailored to meet the specific needs of our clients. Beyond software development, we are dedicated to fostering educational growth by offering enriching internship opportunities for students, emphasizing hands-on experience and skill development in their chosen fields. Our programs aim to build confidence, practical knowledge, and job-readiness to prepare aspiring professionals for future challenges. As a company, we strive for excellence and innovation in both technology and professional growth opportunities.
Role Description
This is a full-time, on-site role for a Performance Marketer based in Jaipur. The candidate must have strong experience with fashion and lifestyle brands, and be able manage performance campaigns across categories.
The role involves planning, executing, and optimizing data-driven marketing campaigns across Meta & Google. You'll work on scaling e-commerce brands, improving ROAS, managing budgets, analyzing performance, and collaborating with the creative team to drive conversions.
Key Responsibilities:
- Run & optimize Meta + Google ads
- Build full-funnel strategies for fashion and other brands
- Manage monthly ad budgets efficiently
- Analyze campaign performance & share insights
- Guide creative team for better CTR & conversions
- Conduct A/B tests and competitor research
- Improve KPIs including ROAS, CAC, CTR & conversions
- Stay updated with new trends and platform changes
Qualifications:
- Proficiency in Digital Marketing, Performance Marketing, and paid advertising platforms (e.g., Google Ads, Facebook Ads, and similar tools)
- Strong analytical skills for campaign analysis, A/B testing, and performance optimization
- Expertise in Conversion Rate Optimization (CRO) and user acquisition strategies
- Data-driven mindset with experience in tools like Google Analytics and other reporting platforms
- Excellent communication and collaboration skills to work with cross-functional teams
- Proactive mindset with the ability to keep up with the latest marketing trends and strategies
- Bachelor's degree in Marketing, Business, or a related field is preferred
- Previous experience in performance marketing is a strong advantage
