About Company
Digital Molecule Private Limited is a trusted digital partner based in New Delhi, India. Since 2012, we've supported businesses with modern design, clear strategy, and results-driven digital work. From building websites and apps to running SEO, social media, and paid ads, we focus on results that help businesses move forward.
We are looking for a results-driven
Performance Marketer who has strong hands-on experience in
Meta Ads (Facebook & Instagram Ads) in
EdTech industry. The candidate should be capable of planning, executing, and optimizing paid advertising campaigns to generate quality leads and maximize ROI for multiple clients.
Key Responsibilities
- Plan, create, and manage Meta Ads campaigns (Facebook & Instagram) for various client accounts.
- Optimize campaigns to improve CTR, conversions, and ROI.
- Conduct audience research, competitor analysis, and targeting strategies.
- Monitor daily ad performance and adjust campaigns accordingly.
- Perform A/B testing on creatives, ad copies, and audiences.
- Coordinate with the design and content team for ad creatives and copy.
- Track campaign performance using Meta Ads Manager and analytics tools.
- Prepare weekly/monthly performance reports for internal teams and clients.
- Stay updated with the latest Meta Ads trends, algorithm changes, and best practices.
Required Skills
- Hands-on experience with Meta Ads Manager.
- Strong understanding of campaign structure, pixel tracking, and audience targeting.
- Ability to analyze campaign data and make data-driven decisions.
- Good knowledge of lead generation and conversion campaigns.
- Understanding of basic marketing funnels and performance metrics (CPL, CPA, ROAS, CTR).
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Experience in handling multiple client accounts in an agency environment.
- Basic knowledge of Google Ads or other paid platforms is a plus.
Skills: campaigns,performance marketer,facebook,instagram,google ads
