Paid Performance Marketer-Q Commerce

Company Description

ANTS Digital Pvt. Ltd. is a rapidly growing integrated digital marketing agency with operations in India and Dubai. With over a decade of experience, we have supported 250+ brands across various industries as trusted growth partners. Our expertise spans full-stack digital and tech solutions, SEO and performance marketing, lead generation campaigns, creative films, brand storytelling, social media management, and online reputation management (ORM). We are driven by a passion for excellence and a commitment to crafting campaigns that not only reach audiences but resonate deeply. Join us in shaping the digital future of brands through innovation, creativity, and performance.

Location: Gurugram (On-site)

Experience: 2–4 years

We are looking for a results-driven Paid Performance Specialist with experience in Quick Commerce (Q-Commerce) platforms. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to drive sales, customer acquisition, and ROI across rapid-delivery platforms.

• Plan, execute, and optimize paid campaigns across Q-commerce platforms (e.g., Blinkit, Zepto, Instamart)
• Manage performance marketing channels including Google Ads, Meta Ads, and marketplace ads
• Monitor campaign performance, analyze data, and optimize for ROI, ROAS, and CAC
• Coordinate with internal teams (content, design, category) to improve campaign effectiveness
• Track and report KPIs, prepare performance reports, and provide actionable insights
• Manage budgets efficiently and scale campaigns based on performance
• Stay updated with Q-commerce trends, platform updates, and competitor strategies

• 2–4 years of experience in performance marketing, preferably in Q-commerce or e-commerce
• Hands-on experience with Google Ads, Meta Ads, and marketplace advertising
• Strong analytical skills with proficiency in tools like Google Analytics, Excel, or similar
• Understanding of customer acquisition, retention, and funnel optimization
• Ability to work in a fast-paced, data-driven environment