OUTBOUND MARKETING LEAD

ROLE: OUTBOUND MARKETING LEAD

Build Our Growth Engine from Scratch

Location : Baner, Pune

Who We Are

At AIM, we're building a focused, high-performance growth engine.

We're not chasing vanity metrics.

We're not blasting generic emails.

We're not building marketing noise.

We're building a disciplined outbound system that creates real executive conversations.

This role is central to that.

All in Motion is a global creative production company. We serve leading businesses and brands across the world to meet their communications needs. 

Our creative endeavours are underpinned by an empathy driven pursuit of emotions. Technology and all things digital excite us while culture helps us gain purpose. 

We provide a broad spectrum of solutions from bespoke deliveries to integrated campaigns thanks to an award winning, involved in-house team.

Website : https://www.allinmotion.com/

Why This Role Matters

We are at a stage where:

• We know our market.
• We know our capabilities.
• We know we can deliver.

Now we need someone who can turn that clarity into a structured outbound motion.

Not campaigns.

A system.

You'll work directly with the Chief Growth & Marketing Officer to design and run our outbound engine.

What You'll Actually Do

• Define and refine our ICP (and keep challenging it)
• Design multi-touch outbound journeys (email + LinkedIn + smart follow-ups)
• Write sharp, non-spammy outreach messaging
• Work closely with the SDR to improve conversion to meetings
• Continuously test and refine positioning
• Track quality — not just volume
• Improve targeting using data and intent signals
• Help shape our go-to-market narrative

You will not be stuck executing templates.

You will build the playbook.

What We're Looking For

• 4–7 years in outbound, growth, or revenue marketing
• Strong writing skills (clear > clever)
• Deep understanding of ICPs and sales psychology
• Comfortable experimenting and iterating
• High ownership, low drama
• Someone who enjoys building, not maintaining

If you've worked with tools like Sales Navigator, email sequencing platforms, CRMs, enrichment tools — great.

But we care more about how you think than what tools you've used.

Who Will Thrive Here

• Someone who prefers impact over noise
• Someone who wants exposure to leadership
• Someone who wants to build something meaningful
• Someone who is comfortable in a growth-stage environment

If you want to manage campaigns, this isn't it.

If you want to build a revenue engine, let's talk.