Operations Manager

We're hiring a Operations Manager skilled in business operations, data, CMS, and cross-

team coordination while also supporting finance reporting and accounting tasks.

Key Result Areas (KRAs):

Manage end-to-end UAE study abroad operations including lead handling, application processing,

offers, and documentation tracking

Oversee daily lead flow from Google Ads and Meta (Facebook & Instagram) for UAE-focused

campaigns

Execute and optimise UAE-specific lead generation campaigns in coordination with marketing

Monitor lead quality, CPL, conversion ratios, and follow-up SLAs

Allocate and distribute leads to counsellors and call centre agents, and track performance

Handle day-to-day call centre operations including rosters, queues, productivity, and follow-ups

Track call centre metrics such as call volumes, connect rates, talk time, and conversions

Ensure timely application processing and coordination with Dubai and other UAE universities

Maintain high accuracy in CRM data, application records, and documentation

Prepare daily and weekly MIS covering leads, calls, conversions, and application status

Identify operational and funnel-level gaps and recommend improvements

Experience Required (Market-Aligned):

For Fresher / Early-Career Candidates:

0.51.5 years of experience

Exposure to education sales ops, calling teams, or lead management

Basic understanding of Google Ads / Meta leads and CRM workflows

Will be trained on UAE admissions and operational processes

Operations ManagerRole

www.collegedunia.com

For Experienced Candidates:

24 years of total experience

Minimum 1.53 years in UAE-focused study abroad operations, education lead management, or call

centre operations

Hands-on experience managing leads via Google Ads and Meta Ads

Prior experience handling small to mid-sized calling teams (515 agents)

Exposure to CRM-based lead allocation and performance tracking

Skill Set / Other Requirements:

Strong understanding of call centre workflows, lead funnels, and counselling operations

Working knowledge of Google Ads, Meta Ads Manager, and basic campaign optimisation

Strong grasp of CPL, conversion metrics, and productivity KPIs

Good command over Excel / Google Sheets and CRM tools

Ability to manage volume-driven operations with tight timelines

Clear communication and cross-team coordination skills

Familiarity with UAE universities, intakes, and admission processes (Dubai preferred)