Position: Meta Ads Expert
Experience: 1 to 2 Years
Location: Mohali
Employment Type: Full-Time
Job Summary:
We are seeking a driven and detail-oriented Meta Ads Expert with 1 to 2 years of experience, who has a keen interest in running and optimizing Meta Ads campaigns (Facebook & Instagram). The ideal candidate will have a foundational understanding of performance marketing, especially Meta's advertising ecosystem, and will assist in planning, executing, and refining paid social media strategies to generate measurable results.
Key Responsibilities:
- Assist in the setup, management, and optimization of Meta Ads campaigns across Facebook, Instagram, and Audience Network.
- Conduct audience and competitor research to improve targeting strategies.
- Collaborate on ad creative development, including copywriting, visuals, and A/B testing of creatives.
- Monitor daily campaign performance metrics like CPC, CPM, CTR, ROAS, and conversions.
- Optimize campaigns for performance, ensuring delivery within set budgets and objectives.
- Support in developing custom audiences, retargeting strategies, and lookalike audiences for improved reach and engagement.
- Work closely with the digital marketing team to ensure campaign strategies align with broader brand and performance goals.
- Keep up-to-date with the latest Meta Ads tools, features, and best practices.
- Generate regular performance reports with actionable insights for future campaigns.
Qualifications:
- 1 - 2 years of experience in Meta Ads campaign management.
- Basic understanding of the Meta Business Manager and Ads Manager platforms.
- Familiarity with performance metrics and KPIs related to paid social campaigns.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and meet deadlines.
- Enthusiastic about digital advertising and eager to grow in the performance marketing space.
Preferred Skills:
- Hands-on experience with other social media advertising platforms like LinkedIn Ads, Snapchat Ads, etc.
- Understanding of broader digital marketing channels such as Google Ads and SEO.
- Knowledge of tools like Google Analytics, Meta Pixel, and UTM tracking.
- Meta Blueprint Certification or relevant certifications are a plus.
What We Offer:
- A collaborative and growth-driven work environment.
- Opportunities to work on live campaigns across diverse industries.
- Learning and development support through mentorship and training.
- Competitive salary and benefits package.
How to Apply:
If you're passionate about digital advertising and ready to grow your career in Meta Ads, please send your resume and a brief cover letter to [Confidential Information] with the subject line:
- Meta Ads Expert Application.
