Company Description
Digital Wolf is a dynamic team of innovative digital marketers committed to helping businesses succeed in the online space. Our mission is to provide customized digital marketing strategies using cutting-edge technology and a client-focused approach. We empower businesses to achieve their goals and thrive in an ever-evolving digital landscape. Join us to be part of a collaborative team driving impactful results.
Role Description
We are looking for a results-driven Meta Ads Expert with 23 years of hands-on experience in managing and optimizing Facebook and Instagram ad campaigns. The ideal candidate should be skilled in campaign strategy, performance optimization, and data analysis, with a strong understanding of lead generation and conversion-focused advertising.
Key Responsibilities
- Plan, execute, and manage Facebook & Instagram ad campaigns across multiple objectives (Leads, Traffic, Conversions, Awareness)
- Monitor, analyze, and optimize campaigns to improve ROI, CPL, CTR, and conversion rates
- Perform audience research, A/B testing, creative testing, and budget optimization
- Analyze campaign performance and prepare regular performance reports
- Coordinate with creative and content teams for ad copies, creatives, and landing page alignment
- Track and optimize funnels for lead generation and remarketing campaigns
- Stay updated with Meta Ads policies, trends, and best practice
Required Skills & Qualifications
- 23 years of proven experience in Facebook & Instagram Ads (Meta Ads Manager)
- Strong understanding of campaign optimization and performance analysis
- Hands-on experience with lead generation campaigns
- Basic working knowledge of MS Excel (reports, data tracking, analysis)
- Ability to analyze data and take actionable insights
- Good communication and coordination skills
Preferred Qualifications
- Experience in the Education / Coaching / EdTech industry
- Familiarity with CRM integration, pixel tracking, and conversion APIs
- Experience handling high-budget or high-volume campaigns
