Company Description
Digital Wolf is a team of innovative and passionate digital marketers committed to helping businesses thrive in the online space. With a mission to empower companies, we create tailored digital marketing strategies that leverage cutting-edge technology. Our customer-centric approach ensures we deliver impactful results, enabling businesses to reach new heights in their industries. At Digital Wolf, we take pride in fostering growth and delivering excellence.
Role Description
We are looking for a results-driven Meta Ads Expert with 34 years of hands-on experience in planning, executing, and optimizing high-performing campaigns on Facebook & Instagram.
This role is ideal for someone who is deeply analytical, performance-focused, and confident in managing budgets, scaling campaigns, and driving measurable business outcomes.
Key Responsibilities
- Plan, launch, and optimize Meta Ads campaigns (Lead Gen, Traffic, Conversions, Sales, Awareness)
- Manage full-funnel campaigns including prospecting, retargeting, and scaling
- Perform advanced campaign optimization (audience testing, creatives, placements, bidding, budgets)
- Monitor key performance metrics: CPC, CPA, CTR, ROAS, Conversion Rate
- Analyze campaign data to identify insights, trends, and improvement opportunities
- Create and maintain daily, weekly, and monthly performance reports
- Present campaign insights and recommendations to internal teams or clients
- Coordinate with creative and content teams for ad copies, creatives, and A/B testing
- Ensure accurate tracking and attribution (Pixel, CAPI basics, events)
- Stay updated with Meta platform changes, policies, and best practices
Skills and Requirements
- 34 years of proven experience managing Meta Ads (Facebook & Instagram)
- Strong expertise in campaign optimization, scaling, and performance analysis
- Proficient in Ads Manager, Meta Business Suite, and analytics dashboards
- Solid understanding of audience targeting, retargeting, and lookalike strategies
- Hands-on experience with A/B testing frameworks
- Strong skills in reporting & data visualization (Google Sheets / Excel / Looker Studio bonus)
- Ability to translate data into actionable insights and strategies
- Experience managing medium to large ad budgets
- Excellent communication and stakeholder coordination skills
What we're looking for
- Performance-first thinker with a strong analytical mindset
- Ability to work independently and take full ownership of campaigns
- Comfortable working with targets, deadlines, and KPIs
- Curious, proactive, and constantly experimenting with improvements
- Detail-oriented with a focus on ROI and business impact
