Media Planner

About the Company

Valueleaf Group of Companies, headquartered in Bangalore, is a pioneer in the digital technology sector with a robust foothold in India, UAE, and the United States. We are renowned for its advanced digital growth solutions that elevate customer acquisition metrics for various categories of advertisers.

Our platform empowers marketers by enabling them to seamlessly integrate consumer journeys across multiple connected devices, with a focus on mobile platforms. This holistic approach facilitates the delivery of unified and impactful communication, allowing marketers to leverage both online and offline behavioral signals. We are not just a technology company; we are a catalyst for digital transformation, committed to leading the future of digital growth.

About the Role

The Media Planner is responsible for planning, executing, and optimizing media campaigns across digital channels to achieve performance and branding objectives.

Key Responsibilities:

• Develop media plans aligned to client goals
• Select channels: Display, Video, Social, Search, Programmatic, OTT
• Launch and optimize campaigns daily
• Monitor KPIs such as CTR, CPA, CPC, ROAS, Reach
• Work with Ad Ops and Creative teams
• Prepare performance reports and insights

Qualifications & Required Skills:

• Minimum 3 years of Relevant Experience
• Social Media Certification is a plus
• Bachelor's degree is a must have
• Hands-on experience with digital ad platforms
• Strong analytical and numerical skills
• Proficiency in Excel and reporting dashboards
• Ability to manage multiple campaigns

Success Metrics:

• Campaigns meeting or exceeding KPIs
• Efficient budget utilization
• Actionable insights for performance improvement