Media Buyer

Company Description

AdCeptive Media LLC is a US-based Internet Marketing company that collaborates with global E-Commerce, Social Media, and Performance Marketing clients. We help advertisers acquire, activate, and understand their core consumers through data-driven performance solutions. With a professional team, we enable businesses to reach larger audiences.

Key Responsibilities:

Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting lead generation and pay-per-call outcomes.

Conduct keyword research, competitive analysis, and audience targeting to maximize ROI.

Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call quality metrics.

Collaborate with landing page, design, and content teams for high-converting creatives and funnels.

Monitor campaign performance daily and implement A/B testing strategies.

Track conversions using Google Tag Manager, Google Analytics, and other tracking tools.

Stay updated with Google Ads policy changes, trends, and platform features.

Generate regular reports with actionable insights and performance metrics.

Qualifications:

0.6 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.

Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score, etc.

Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms.

Strong analytical skills and data-driven mindset.

Experience managing large ad budgets with proven ROI.

Excellent written and verbal communication skills.