B2B Marketer with Solid working knowledge of content marketing, content strategy, and funnel-based communication for IT services.
Experience in B2B lead generation and lead nurturing, working closely with sales to support ABM, email sequences, and conversion workflows.
Strong storyteller who can work with technology SMEs to develop blogs, case studies, whitepapers, decks, landing pages, and campaign copy, and support analyst queries
Understanding of the IT Services space including persona mapping, ICP refinement, messaging development, and market research
Comfortable managing multiple stakeholders and collaborating across departments such as technology practice, Sales, Tech COE's and Executive Leadership
