Digital Marketing Specialist

Job description

Job Title: Digital Marketing Specialist

Company: Tianjin Tianshi India Pvt Ltd

Location: Chennai & Delhi (On-site, no work-from-home)

Salary: INR 3 - 6 Lacs per annum

Experience: 2-8 years as a Digital Marketer or Social Media Strategist

Job Description:

We're seeking a highly skilled Digital Marketer to develop and execute online marketing strategies that drive business growth and engagement. The ideal candidate will have expertise in digital marketing channels, content creation, Social Media Management and Campaign Strategy & Management.

Company Description

TIENS Group Co. Ltd. was founded in 1992 with the mission of improving human health and bringing happiness to families worldwide. It has grown into an international enterprise spanning biotechnology, health & wellness management, direct selling, hotel tourism, education, e-commerce, and international trade. With branches in 110 countries and regions, TIENS serves nearly 50 million households globally. TIENS is renowned for its high-quality health products, blending a 5,000-year-old Eastern health culture with modern technology. Located globally, including an expansive Health Industrial Park, TIENS is committed to promoting a natural and healthy lifestyle.

Key Responsibilities:

Research and Strategy

- Perform research on current benchmark trends and audience preferences

- Develop marketing strategies that align with business goals

- Conduct market research and analyze trends to identify new opportunities

Social Media Management

• Design and implement social media strategy
• Generate, edit, publish, and share engaging content daily
• Monitor SEO and web traffic metrics
• Oversee social media accounts design
• Respond to queries and monitor customer reviews
• Execute SEO and PPC strategies to boost brand visibility, traffic, and search rankings
• Conduct Email and WhatsApp campaigns

Campaign Management

- Manage and execute campaigns across digital channels (email, social media, search engines, display advertising)

- Measure and report on campaign performance (ROI and KPIs)

Content Creation and Distribution

- Create engaging content (text, photos, videos, news)

- Ensure consistency in brand messaging

- Collaborate with cross-functional teams (creative, content, web development)

Analytics and Optimization

- Track marketing metrics and analyze digital data

- Conduct regular audits for social media and website marketing performance

- Optimize digital marketing channels for maximum ROI

Collaboration and Communication

- Collaborate with sales team to coordinate marketing campaigns

- Communicate with followers and respond to queries

- Ensure brand consistency across teams

Digital Marketing Expertise

- Stay up-to-date with emerging digital marketing trends and technologies

- Understand SEO, SEM, and marketing databases

- Proficiency in using website analytics tools and marketing software

Qualifications

• Proficiency in Social Media Marketing and Online Marketing
• Strong skills in Digital Marketing and Web Analytics
• Excellent Communication skills
• Bachelor's degree in Marketing, Business, Communications, or related fields
• Experience in the health and wellness industry is a plus
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills