Job Information
Industry
FMCG/Foods/Beverage
City
Bangalore
State/Province
Karnataka
Zip/Postal Code
560001
Job Description
About Trippy Goat
Vodka Trippy Goat Vodka is a bold new spirits brand crafted on a farm in Beallsville, Maryland, USA. Known for our premium vodka and rebellious branding, we're building a world-class presence across digital platforms and global markets. As we expand, we're looking for a Marketing Manager to lead our creative and digital efforts from our Bangalore office.
Job Overview This role blends creative vision, digital expertise, and leadership. You'll lead a team of creatives to execute engaging campaigns, design high-converting digital assets, manage social media presence (Instagram, Facebook, etc.), and build/maintain brand websites. This is a hands-on position requiring strong design instincts, marketing acumen, and a passion for crafting unforgettable brand experiences.
Key Responsibilities
- Brand Leadership: Drive the creative vision of Trippy Goat and its products across digital, print, video, web, and social platforms.
- Digital Marketing: Plan and execute social media campaigns (Instagram, Facebook), optimize Google AdWords, and drive organic traffic through SEO/SEM strategies.
- Website & UX Management: Build and maintain websites (WordPress or equivalent), ensuring top-tier user experience and conversion optimization.
- Content Creation: Oversee and contribute to the development of engaging content across channelsvisuals, copy, video, etc.
- Team Leadership: Manage and mentor a team of designers, content creators, and marketing support staff.
- Campaign Execution: Conceptualize and deliver creative campaigns and product launches tailored for global audiences.
- Cross-Functional Collaboration: Work with the U.S.-based leadership team to align global strategy and messaging.
- Performance Monitoring: Use Google Analytics and other tools to track KPIs and improve campaign effectiveness.
- Project Management: Oversee timelines, workflows, and deliverables, ensuring quality and deadline adherence.
Requirements
- Minimum 5 years of experience in marketing, with proven leadership in creative or digital marketing teams.
- Strong portfolio showcasing work across branding, social, and digital platforms.
- Proficient in tools like Canva, Adobe Suite, WordPress, Mailchimp/Klaviyo, and Google Ad/Analytics platforms.
- Experience with HTML/CSS and an understanding of design/dev collaboration.
- Hands-on experience with SEO, SEM, and lead generation strategies.
- Prior experience in alcoholic beverage marketing is a plus.
- Strong communication, organizational, and project management skills.
- Bachelor's degree in Marketing, Design, Fine Arts, or a related field (Master's preferred).
Benefits
- Health & life insurance
- Paid vacation and leave policies
- Company-provided breakfast, lunch & dinner
- Flexible and creative work environment
- Opportunity to grow with a global spirits brand
