Riti Eye Care Hospital · Full-time Rewari / Prayagraj / Lucknow On-site or hybrid Digital + offline role
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Riti Eye Care Hospital is a fast-growing eye care chain with centres in Rewari (Haryana), Prayagraj (UP), and Lucknow (UP). We provide affordable, world-class eye care — from cataract surgery to home visits — targeting 50+ urban patients and their families. We are looking for a marketing manager who can drive 3,000 patient footfalls per month across all 3 centres through a smart mix of digital marketing, offline campaigns, and referral network building.
What you will own
Digital channels — Google Ads, YouTube, Meta Ads, WhatsApp, and SEO across all 3 cities. YouTube is a core channel for us given our 50+ audience.
Offline channels — doctor referral network, patient referral programme, eye health camps, RWA tie-ups, pharmacy pamphlets, and local print. Offline is expected to contribute 40–50% of total footfalls.
- End-to-end marketing strategy across Rewari, Prayagraj, and Lucknow — digital and offline
- Google Ads, Meta Ads, and YouTube Ads — campaign planning, execution, and optimisation
- YouTube channel strategy — content planning, scripting, and growing a 50+ audience in Hindi
- WhatsApp campaigns and lead-to-footfall conversion sequences
- Building and managing the doctor referral network — GPs, diabetologists, and specialists across all 3 cities
- Running the Riti Mitra patient referral programme — incentive design, tracking, and communication
- Organising monthly free eye health camps in residential societies, temples, and community centres
- RWA tie-ups, pharmacy pamphlet distribution, and local Hindi newspaper ads (Dainik Jagran, Amar Ujala)
- SEO and Google Business Profile optimisation across all 3 centres
- Weekly and monthly performance reporting across all digital and offline channels
- Budget management — allocating and optimising spend across cities and channels
What we're looking for
- 3–6 years of marketing experience with a proven mix of digital and offline campaign execution MUST
- Experience running Google Ads and Meta Ads with measurable lead generation results MUST
- YouTube marketing experience — channel growth, content strategy, or YouTube Ads MUST
- Demonstrated experience building referral networks — doctor networks, channel partners, or affiliate programmes MUST
- Understanding of how to market to 50+ audiences — tone, trust, and the right channels MUST
- Comfort running on-ground campaigns — health camps, society events, or community activations MUST
- Strong local SEO and Google Business Profile knowledge MUST
- Fluency in Hindi — ad copies, video scripts, WhatsApp messages, and pamphlets for North Indian audiences MUST
- Experience managing budgets of 1,00,000–2,00,000/month across multiple campaigns and channels MUST
- Prior experience in healthcare, pharmacy, or patient-facing marketing NICE TO HAVE
- Experience with WhatsApp Business API or CRM tools like Leadsquared or Zoho NICE TO HAVE
- Experience managing marketing across multiple cities simultaneously NICE TO HAVE
Key performance indicators
- 3,000 total patient footfalls per month across all 3 centres within 12 months
- Offline and referral channels contributing at least 1,200 footfalls/month (40%) by month 9
- Doctor referral network — 15 active referring doctors per centre by month 6
- YouTube channel — 10,000 subscribers within 12 months with 60%+ audience aged 45+
- Cost per lead below 500 on average across all channels
- Lead-to-footfall conversion rate above 35%
- Google Business Profile rating above 4.5 across all centres
