Search Engine Optimization Executive

SEO Job description

Job Description

We are looking for a Senior SEO/SEM Expert to manage all search engine optimization and marketing activities.

Responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and Skills:

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• BS/MS degree in a quantitative, test-driven field.

Benefits

• Leave encashment
• Paid time off
• Supplemental Pay: Overtime pay, Performance bonus, Yearly bonus

Job Type: Full-time, Onsite

Location: Lucknow

Contact: 9598152304

Pay: 20,000.00 - 24,000.00 per month

Schedule: Day shift

Education:

• Bachelor's (Required)

Experience:

• SEO: 1 year (Required)
• Total work: 1 year (Required)

Work Location: In person