As a B2B Marketing Specialist, you will be responsible for developing and executing effective marketing strategies to drive revenue and brand awareness for our Fleet Management System, School Bus Management System, and AI Dashcam. You will play a pivotal role in building and nurturing relationships with our target audience of businesses.
Responsibilities
- Content Creation: Oversee the creation and distribution of high-quality content, such as blog posts, case studies, and webinars, to attract and engage the target audience.
- Demand Generation: Develop and execute effective demand generation campaigns to drive lead generation, including email marketing, social media marketing, and event marketing.
- Brand Management: Protect and enhance the company's brand identity and reputation.
- Analytics and Reporting: Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
Requirements
- BE or MBA in Marketing.
- Minimum 1 year of experience in B2B marketing, preferably in the tech domain.
- Strong understanding of marketing principles, including branding, content marketing and demand generation
- Proven track record of developing and executing successful digital marketing campaigns.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced, collaborative environment.
Preferred Skills
- Experience with CRM and marketing automation tools.
- Knowledge of SEO and SEM best practices.
- Experience in event planning and execution.
- Experience in social media marketing and community management.
This job was posted by Athmika Ravi from OpsPod.
