Social Media Marketing Specialist

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview:

We're looking for someone who can make social happen end to end from spotting an idea, to shooting it fast, to getting it live while it still feels current.

This is not a strategy-only role and not a coordination-only role. You'll be in the middle of the work: thinking of content, shooting on the go, reacting to trends, building repeatable formats, and helping shape a social presence rooted in sport, training, and everyday movement.

What this role involves

Shooting and creating content for social, often fast and in the moment

Coming up with ideas that are native to the platform, not adapted from campaign decks

Building content buckets that can sustain posting week after week

Turning trend shifts, audio, formats, and cultural moments into content that feels timely and brand-right

Supporting the day-to-day rhythm of social: planning, content flow, publishing, and follow-through

Running barter collabs practically finding the right creators, managing outreach, coordinating product sends, and ensuring content lands

Working within the world of fitness, training, sport, and movement without making it feel overly polished or ad-like

What we need from you

Minimum 2+ years of experience in marketing, brand, content, partnerships, or a similar role

You understand social beyond just content creation you know why certain posts travel and why others don't

You can shoot and put together content yourself, without needing a large production setup

You can generate ideas consistently, not just execute someone else's brief

You are plugged into internet culture, creators, trend cycles, and how people actually behave on platforms

You understand fitness intuitively the mindset, the audience, the language, the visuals, the routines

You're proactive, quick, and comfortable working without over-structuring every small decision

Bonus if you've done this before in

sport

performance

footwear

lifestyle

creator-led brands