Marketing Specialist

Job Description: Marketing Executive / Marketing Manager

Company:FEYDOR Apparel Private Limited

Location:Bangalore (On-site)

Industry:Apparel / Streetwear / D2C Fashion

Experience:13 Years (Streetwear / Fashion / D2C preferred)

About FEYDOR

FEYDOR is a contemporary streetwear brand rooted in culture, design, and community. We focus on creating high-quality apparel with a strong identity, blending fashion, art, and storytelling. As a fast-growing D2C brand, FEYDOR is building a strong digital presence and cultural relevance in the Indian streetwear space.

Role Overview

We are looking for acreative and strategic Marketing professionalwho can ideate, plan, and executeend-to-end marketing initiativesfor the brand. This role is for someone who understandsbrand-building, culture-driven marketing, and storytelling, not limited to paid ads or performance marketing alone.

Key Responsibilities

Develop and executeoverall marketing strategyaligned with FEYDOR's brand identity and business goals

Ideate and planbrand campaigns, product launches, drops, and collaborations

Drivecontent directionfor social media, website, campaigns, and lookbooks in coordination with design and creative teams

Work onorganic growth strategiesincluding social media, community building, influencer outreach, PR, and brand collaborations

Coordinate with stylists, creators, photographers, and cultural platforms to build brand visibility

Plan and managemarketing calendars(monthly & quarterly)

Analyze campaign performance (reach, engagement, conversions) and optimize strategies accordingly

Collaborate closely with founders, design, and production teams to maintain brand consistency

Manage marketing budgets and ensure effective utilization of resources

Required Skills & Qualifications

13 years of experience inMarketing / Brand Marketing / Digital Marketing

Strong understanding ofstreetwear, fashion, youth culture, and digital trends

Ability to think creatively and execute ideas independently

Experience with social media platforms (Instagram, YouTube, WhatsApp, etc.)

Basic understanding of influencer marketing, PR, and content strategy

Strong communication, planning, and coordination skills

Data-driven mindset with creative thinking

Good to Have

Experience inD2C fashion or lifestyle brands

Exposure to influencer seeding, fashion PR, or celebrity styling

Understanding of e-commerce platforms and customer funnels

Ability to work in a fast-paced startup environment

What We Offer

Opportunity to build and scale astreetwear brand from the ground up

Creative ownership and freedom to experiment with ideas

Direct collaboration with founders and core leadership

Growth-oriented, culture-driven work environment