Marketing Specialist

Position Summary

We are seeking an experienced Solutions Marketing Manager to develop and execute

marketing strategies that position CoffeeBeans as the premier partner for technology

transformation and AI readiness. This role will be instrumental in communicating our value

proposition to prospective clients and employees, and building brand awareness. The ideal

candidate will have a strong background in technology marketing, with experience in data

platforms, cloud solutions, and enterprise technology services.

Key Responsibilities

Strategic Marketing

Develop comprehensive marketing strategies that align with our company's pivot toward

technology solutions

Create compelling messaging and positioning for our service offerings (Data Strategy,

Data Engineering, ML Solutions, and AI agents)

Collaborate with solution delivery teams to understand technical capabilities and

translate them into business benefits

Work with the leadership team to refine our value proposition and market positioning

Content Development & Management

Create high-quality, educational content that demonstrates our expertise in data and AI

platforms and technology transformation (white papers, case studies, blog posts,

webinars)

Develop industry-specific marketing materials that address unique challenges in

healthcare, manufacturing, financial services, and e-commerce

Craft compelling case studies highlighting successful client implementations across our

service offerings

Oversee the creation of sales enablement materials to support our business

development efforts

Digital Marketing

Manage the company's digital marketing initiatives across various channels

Drive traffic to our website through SEO/SEM, content marketing, and social media

Implement and optimize lead generation campaigns for the full range of our service

offerings

Analyze digital marketing performance and optimize strategies for maximum ROI

Collaborate with web development teams to enhance our online presence and user

experience

Event & Partner Marketing

Plan and execute industry events, webinars, and workshops to showcase our AI

readiness expertise

Develop co-marketing initiatives with our technology partners (Cloud Partners and Data

& AI Partners)

Identify speaking opportunities and industry events to enhance our visibility and thought

leadership

Create and manage partner marketing programs to leverage partner ecosystems

Analytics & Reporting

Establish marketing KPIs aligned with business objectives

Track and analyze marketing campaign performance across channels

Provide regular reports on marketing effectiveness and lead generation

Implement data-driven approaches to continuously improve marketing ROI

Qualifications

Education & Experience

Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA

preferred

5+ years of marketing experience in B2B technology marketing, preferably in IT services,

data solutions, or AI/ML space

Demonstrable experience in creating and executing successful marketing campaigns for

technology services

Experience marketing to SMB and mid-market businesses

Skills & Knowledge

Strong understanding of data platforms, cloud infrastructure, and enterprise technology

solutions

Experience with marketing automation tools, CRM systems, and analytics platforms

Excellent content creation and copywriting skills, with the ability to translate complex

technical concepts into business benefits

Proficient in digital marketing tactics including SEO/SEM, email marketing, and social

media

Understanding of B2B sales cycles and lead generation strategies for technology

services

Project management experience with the ability to manage multiple initiatives

simultaneously

Personal Attributes

Strategic thinker with a creative mindset and attention to detail

Strong communication and interpersonal skills

Ability to collaborate effectively with technical teams, sales, and executives

Self-motivated with a results-oriented approach

Adaptable to the evolving landscape of AI technologies and market demands