About the Company
Anton Paar develops, produces and distributes highly accurate laboratory instruments and process measuring systems, and provides custom-tailored automation and robotic solutions. It is the world leader in the measurement of density, concentration and CO2 and in the field of rheometry.
At Anton Paar India, we are responsible for the distribution process, including sales, service, customer and application support, and logistics. You may visit our website for more information at http://www.anton-paar.com/
Key Responsibilities
1.Go-to-Market Strategy & Launch:
- Develop Product Positioning: Create and communicate clear, differentiated value propositions for B2B products based on customer insights and competitive analysis.
- Launch Planning: Lead and coordinate product launches, ensuring all departments (sales, marketing, product, etc.) are aligned on timelines, strategies, and messaging.
- Sales Enablement: Equip sales teams with the tools they need to succeed, including product presentations, cheat sheets, case studies, and training materials.
2.Market Research & Competitive Analysis:
- Customer Insights: Conduct customer and market research to deeply understand customer pain points, needs, and decision-making criteria.
- Competitor Analysis: Monitor competitors and industry trends to shape product messaging, positioning, and differentiation.
- Buyer Personas: Develop and maintain detailed buyer personas that guide marketing and sales strategies.
3.Product Messaging & Content Creation:
- Product Messaging: Craft compelling messaging and positioning that speaks directly to the needs of B2B customers, focusing on benefits and solutions over features.
- Content Development: Collaborate with content marketing and design teams to create product-related assets such as brochures, white papers, case studies, blogs, and videos.
4.Campaign Strategy & Execution:
- Demand Generation: Partner with the demand generation team to create and execute targeted campaigns, using insights from personas and market research to drive leads and conversion.
- Product Promotion: Develop strategies for ongoing product promotions across various channels (email, webinars, digital advertising, etc.)
- Performance Monitoring: Track the effectiveness of marketing campaigns and product launches, using data to refine strategies and improve ROI.
5.Cross-Functional Collaboration:
- Collaborate with Product Teams: Work closely with product managers to understand product roadmaps, features, and user feedback, ensuring this information informs marketing strategy.
- Support Sales Teams: Provide the sales team with relevant product knowledge and marketing collateral to assist in selling efforts and closing deals.
- Feedback Loop: Gather feedback from sales teams and customers to inform product development and improve marketing initiatives.
Qualifications:
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Experience: min5 years of experience in product marketing, preferably in the B2B industry (manufacturing, technology, etc.
- B2B Expertise: Proven track record of successfully marketing products to B2B customers, with a deep understanding of B2B buying cycles and decision-makers
Required Skills
- Marketing Automation Tools: Experience with CRM and marketing automation platforms.
- Analytics Tools: Proficiency in using Google Analytics, Excel, and other data analysis tools to measure campaign performance.
- Product Lifecycle Knowledge: Familiarity with the product lifecycle and experience in executing marketing strategies at different stages (pre-launch, launch, and post-launch).
