Marketing or growth manager

REAL ESTATE GROWTH MARKETING MANAGER (INDIA & DUBAI)

Experience: 815 years

Location: India / UAE (Hybrid)

Reports to: Management / Director

ROLE OBJECTIVE

To lead end-to-end sales-focused real estate marketing for residential and commercial projects across India and Dubai, by building strategy, managing outsourced partners, and delivering measurable results in leads, site visits, bookings, and ROI.

KEY RESPONSIBILITIES

Own project-wise marketing strategy: launch, sustenance, and closure

Manage outsourced partners for:

Design & video

Website & landing pages

Digital media buying (Google, Meta, portals)

CRM, WhatsApp automation & calling agencies

Control the lead-to-booking funnel and optimize conversions

Drive efficiency on CPL, site visit ratio, cost per booking

Coordinate closely with sales teams and channel partners

Oversee all marketing assets: websites, brochures, presentations, walkthroughs

Ensure RERA (India) and DLD (Dubai) compliance

Present weekly MIS and ROI dashboards to management

REQUIRED PROFILE

Strong background in real estate marketing

Proven experience managing outsourced agencies

Hands-on knowledge of performance marketing

Clear understanding of CRM and lead lifecycle

Exposure to India and/or Dubai buyer & investor markets

KEY KPIs

Cost per qualified lead

Site visit to booking conversion

Marketing cost per booking

Inventory velocity

Campaign ROI

COMPENSATION

as per market dynamics and your performance and capability

PERFORMANCE-LINKED INCENTIVE STRUCTURE

1. Quarterly Performance Bonus

Linked to booking value, conversion ratio, and cost efficiency

Payout: 15%35% of quarterly CTC based on achievement

2. Booking-Linked Incentive

0.25% 0.50% of net realized booking value

Payable project-wise after booking confirmation

3. Inventory Closure Bonus

Additional bonus for reducing slow or aged inventory beyond target

4. Cost Efficiency Bonus

Extra incentive for reducing marketing cost per booking against benchmarks

This role is outcome-driven, revenue-linked, and designed for a senior professional who can think strategically and execute through partners.