Title: Manager Marketing
Reporting to: Head Marketing
Job Description:
The Marketing Manager will be responsible for developing and executing marketing plans to strengthen brand positioning, drive sales growth, and enhance customer engagement. The role involves leading cross-functional teams, managing agency collaborations, and overseeing multi-channel campaigns across e-commerce, OTC, and retail segments. Additionally, the position requires optimizing marketing budgets, analyzing market trends, and implementing innovative strategies to maximize ROI and business impact.
Key Responsibilities
- Plan and execute marketing strategies to strengthen the brand and increase sales.
- Manage marketing budgets and ensure effective utilization of funds.
- Identify target markets, customer needs, and emerging trends.
- Maintain monthly, quarterly, and annual marketing plans.
- Review and approve all marketing materials for accuracy and consistency.
- Coordinate with creative and advertising agencies for campaigns.
- Ensure brand consistency across all channels and develop brand guidelines.
- Plan and manage marketing campaigns for product launches and promotions.
- Monitor and analyze campaign performance and ROI.
- Conduct market research to understand customer preferences and competition.
- Prepare reports on marketing activities and performance.
- Plan and manage participation in exhibitions, events, and medical camps.
- Build partnerships with influencers and wellness professionals.
- Lead and coordinate the internal marketing team and review team performance regularly.
- Develop strategies to improve OTC product sales and overall business growth.
Qualification
Experience
- Minimum 5 years of experience in Branding & Promotion, Media & Agency Management, Marketing Communication, Design Aesthetics, Content Creation, Brand Guidelines, Campaign Budgeting, and Public Relations in the FMCG industry.
Technical Competencies
- Branding & Campaign Management
- Agency Coordination
- Budget Management
- Design and Content Awareness
- Public Relations
- Event Handling
