Marketing Manager
Location: Gurugram, India
Reports To: Management
Job Type: Full-Time
Salary: Negotiable
About VEYE
Veye is a leading independent equities research firm established in 2017, dedicated to enhancing investment outcomes for clients through unbiased and precise recommendations on the Australian Stock Exchange (ASX). With a strong presence in the financial services industry, Veye is committed to providing insightful research to help investors navigate the complexities of the ASX.
As Veye continues its expansion, we are seeking a highly skilled and innovative Marketing Manager to lead our marketing initiatives, drive lead generation, and strengthen our brand positioning.
Role Overview
The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies, driving lead generation, and ensuring high-quality content creation. This role requires a strategic thinker with hands-on expertise in digital marketing, branding, and analytics.
The ideal candidate should have experience in the financial services sector or a strong understanding of investment research and the Australian market.
Key Responsibilities1. Content Strategy & Creation for Lead Generation
- Develop and execute a content strategy aligned with VEYE's business goals, targeting Australian investors.
- Oversee the creation of high-quality content, including blogs, newsletters, social media posts, website pages, and equity research reports.
- Ensure content is engaging, SEO-optimized, and tailored to attract and retain customers.
- Collaborate with graphic designers and video editors to develop compelling multimedia content.
2. Lead Generation & Lead Management
- Design and execute multi-channel lead generation campaigns (Google Ads, Facebook Ads, LinkedIn, SEO, email marketing).
- Optimize landing pages, paid ad campaigns, and conversion funnels to drive quality leads.
- Implement and manage CRM tools, ensuring seamless lead tracking and nurturing.
- Work closely with the sales team to ensure high-quality leads and improve conversion rates.
3. Digital Marketing & SEO
- Manage and optimize SEO, SEM, and paid advertising strategies to increase website traffic and conversions.
- Oversee Google Ads, Facebook Ads, and LinkedIn Ads campaigns for maximum ROI.
- Monitor analytics and adjust strategies based on performance insights.
- Stay updated on the latest digital marketing trends to keep VEYE competitive.
4. Brand Management & Innovation
- Strengthen VEYE's brand identity, messaging, and positioning in the market.
- Ensure consistency in branding across all platforms, including the website, social media, and marketing materials.
- Innovate and create new campaign ideas that differentiate VEYE from competitors.
- Redesign and enhance the website and digital assets for a better user experience.
5. Data-Driven Decision Making & Performance Analytics
- Track, analyze, and report on key performance metrics (SEO rankings, social engagement, lead conversion rates, ROI).
- Leverage Google Analytics, CRM reports, and social media insights to refine strategies.
- Provide monthly marketing performance reports with actionable recommendations.
6. Team Leadership & Collaboration
- Supervise and mentor the marketing intern, providing guidance and fostering creativity.
- Work closely with research, sales, and design teams to ensure cohesive marketing efforts.
- Foster a culture of learning and innovation within the marketing department.
Key Qualifications & Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- 5–7 years of experience in digital marketing, branding, and lead generation.
- Strong understanding of the Australian financial market and equities research.
- Expertise in SEO, SEM, content marketing, paid advertising, and CRM management.
- Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and marketing automation tools.
- Strong analytical mindset with data-driven decision-making skills.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects in a fast-paced startup environment.
- Experience in mentoring and managing junior team members.
Preferred Skills
- Familiarity with graphic design tools (Adobe Creative Suite, Canva) and video editing software.
- Knowledge of the Australian Stock Exchange (ASX) and financial services industry.
- Experience working in a subscription-based business model.
- Proven experience in securing funding from investors through the creation of investor pitch decks and presentation of relevant business data.
Why Join Us
- Lead & Innovate: Shape the marketing strategy of a rapidly growing equity research firm.
- Fast-Paced Growth: Work in a dynamic startup environment with significant scope for innovation.
- Collaboration: Work closely with leadership and play a pivotal role in scaling the business.
- Performance-Based Growth: Competitive salary aligned with performance-based bonuses.
Shift Timing & Work Mode
- 06:00 AM – 03:30 PM IST (5.5 days a week, Saturdays half day).
- Work from Office (Gurugram, India).
