Marketing Manager

Location: Mumbai

Budget: Up to 50,000 per month (6 LPA)

Industry: Hospitality / Co-Living Startup

About Union Living

Union Living is a premium co-living and hospitality brand redefining urban living for young professionals, corporates, and travelers. We offer not just accommodation, but a lifestyle—through vibrant communities, thoughtfully designed spaces, and curated events.

We're looking for a Marketing Manager who has previously worked in an agency environment, handling social media & brand strategy for multiple clients, and is now ready to bring that expertise in-house to build and scale Union Living's brand presence across digital, offline, and community channels.

Key Responsibilities

1. Social Media & Brand Management

• Own Union Living's brand voice across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create & execute engaging social media campaigns: reels, posts, stories, blogs, newsletters.
• Plan monthly content calendars, trend-jacking campaigns, and community-led content.
• Collaborate with designers, photographers, and videographers to deliver high-quality creatives.

2. Marketing Strategy & Campaigns

• Develop and implement integrated marketing strategies to build Union Living's presence across digital + offline channels.
• Run paid performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) with clear ROI goals.
• Identify brand collaboration opportunities with lifestyle, hospitality, and youth-centric brands.

3. Community Events & On-Ground Activation

• Conceptualize and market resident community events (festivals, workshops, mixers, cultural nights).
• Drive event visibility via social media, influencer tie-ups, and offline collaterals.
• Partner with F&B, lifestyle, and entertainment brands to sponsor/co-host events.

4. Offline Marketing & Partnerships

• Execute property branding (standees, posters, flyers, collaterals).
• Build partnerships with corporates, colleges, and hospitality partners to boost awareness.
• Explore co-branding and sponsorships to increase visibility.

5. Analytics, Reporting & Insights

• Track campaign performance, event ROI, and brand engagement metrics.
• Provide monthly dashboards & insights to leadership.
• Stay updated with hospitality & lifestyle industry trends to refine strategies.

What We're Looking For

• 3–5 years of experience in Marketing, preferably with agency experience handling social media + brand strategy for hospitality/lifestyle/youth brands.
• Strong grasp of content creation, campaign planning, and digital marketing.
• Hands-on experience with paid ads, influencer marketing, and community events.
• Excellent communication, creativity, and trend-savvy mindset.
• Based in Mumbai (mandatory).
• Startup mindset: proactive, resourceful, and comfortable wearing multiple hats.

What You'll Get

• Ownership of end-to-end brand marketing at a high-growth hospitality startup.
• Opportunity to bring agency expertise in-house and create a lasting brand identity.
• Direct exposure to founders and senior leadership.
• A fast-paced, high-energy environment with events, travel, and brand collaborations.
• Growth opportunities into leadership roles as the company expands.

If you've built brands at an agency and are now ready to take charge of one from the inside – this role is for you!

Send your CV to [Confidential Information]