Marketing Manager

Location: Pune

Experience: 3–6 Years

Salary: Up to ₹5–6 LPA

Joining: Immediate Joiners Preferred

About the Role

Union Living is looking for an energetic, creative, and highly extroverted Marketing Manager to drive brand visibility, community engagement, and lead generation across our properties. We are seeking someone who has hands-on experience in 360° marketing, including Events, Social Media, ATL, and BTL activities, and can take complete ownership of marketing initiatives from ideation to execution.

Key Responsibilities

• Plan and execute end-to-end 360° marketing campaigns.
• Drive ATL and BTL marketing activities to increase brand awareness and occupancy.
• Organize and manage on-ground events, activations, college engagements, community events, and brand partnerships.
• Handle social media strategy, content planning, and engagement across platforms.
• Coordinate with designers, content creators, vendors, and agencies for campaign execution.
• Create innovative marketing initiatives to enhance resident experience and community building.
• Generate leads through online and offline marketing channels.
• Monitor campaign performance and provide regular reports and insights.
• Build relationships with colleges, student communities, influencers, and local partners.

Requirements

• 3–6 years of marketing experience.
• Strong exposure to Events, ATL, BTL, and Social Media Marketing.
• Highly extroverted personality with excellent networking and communication skills.
• Comfortable managing on-ground activities and engaging with large groups.
• Creative thinker with strong execution capabilities.
• Ability to work independently and take ownership of marketing initiatives.
• Experience in hospitality, student housing, co-living, real estate, or consumer-facing brands will be preferred.

What We're Looking For

• Extroverted and people-oriented personality
• Strong event management experience
• Hands-on social media expertise
• Experience in ATL & BTL marketing campaigns
• High energy, ownership mindset, and execution focus
• Immediate joiners preferred