Marketing Manager
- Posted 2 months ago
- Be among the first 40 applicants
Job Description
Develops and executes marketing and gotomarket plans to grow specialist building product categories. He/She will be collaborating to design & execute marketing campaigns that can drive relevance of building products across customer segments to drive business results
Responsibilities
- Develop and execute annual marketing and GTM plans for Building Material categories.
- Conduct consumer and market research to generate insights.
- Lead packaging development and product communication.
- Manage creative, digital, media, and research agencies.
- Plan and execute ATL, BTL, and digital campaigns.
- Track competition and market trends to refine strategy.
- Collaborate with sales, technical, R&D, commercial & legal teams.
- Drive digital initiatives, content development, and campaign performance tracking.
Qualifications
- MBA/PGDM (Tier 1 college)
- 3+ years experience in marketing/brand management experience
- Experience in FMCG/Paints/Building Materials/Construction Chemicals preferred
More Info
Key Skills
Campaign performance tracking
Consumer and market research
Digital campaigns
About Company
Skills:
Personalization, Campaign Development, Google, Meta, Pr, Youtube, partnerships, TikTok, Customer Segmentation, analytics reporting, programmatic, traditional media, 360° marketing strategies, paid media strategies, GTM plans, social media
Skills:
linkedin ads , Marketing Automation, Google Ads, AI tools for marketing, enrichment, outbound sequencing, workflow tools, personalized outreach, scoring
Skills:
direct-response copywriting, Meta Ads Manager, generative AI for performance creative, Meta Conversions API, server-side tracking, automation-first marketing workflows, Analytical Skills
Skills:
Shopify, Automation, Lifecycle marketing, Email deliverability, PostScript, List management, Segmentation, Attentive, Email SMS marketing, Klaviyo, US Email SMS compliance
Skills:
linkedin ads , Web Analytics, Webinars, Google Ads, basic visual design software, GA4, organic SEO, marketing programs, Crm Systems, landing page builders