Email & SMS Marketing Manager US E-commerce

Location: Thane, Maharashtra

Type: Full-time, On-site

Market: United States

Lunar Wave LLC is looking for an experienced Email & SMS Marketing Manager to own retention marketing across our portfolio of US-focused e-commerce brands.

We acquire customers at scale through paid advertising. Your job is to maximize the value of that traffic through email, SMS, automation, segmentation, upsells, cross-sells and retention campaigns.

What You'll Do

• Own Email & SMS marketing across multiple US e-commerce stores
• Build and optimize automated flows including Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Upsell/Cross-sell, Win-back and Re-engagement
• Plan and execute regular promotional Email & SMS campaigns
• Write high-converting direct-response copy, subject lines, hooks and CTAs
• Segment customers based on purchase history, engagement and behavior
• A/B test offers, messaging, creatives, send times and flows
• Improve email/SMS revenue as a percentage of total store revenue
• Monitor deliverability, sender reputation, list health and engagement
• Grow Email & SMS lists through effective opt-in strategies
• Track revenue, conversion rates, CTR, unsubscribe rates, revenue per recipient and other key metrics
• Work closely with our Media Buying, Creative and Store teams
• Build weekly performance reports and identify new revenue opportunities

What We're Looking For

• 2+ years of Email/SMS marketing experience, preferably for US e-commerce brands
• Hands-on experience with Klaviyo
• Experience with SMS platforms such as Postscript, Attentive or similar
• Strong understanding of US e-commerce customer behavior
• Strong direct-response copywriting skills
• Experience with Shopify stores
• Strong understanding of segmentation, automation and lifecycle marketing
• Understanding of email deliverability and list management
• Familiarity with US Email & SMS compliance, including CAN-SPAM and TCPA requirements
• Comfortable managing multiple brands and campaigns simultaneously
• Highly analytical and focused on revenue, not vanity metrics

What Success Looks Like

We're not looking for someone whose job ends after scheduling emails.

We want someone constantly asking:

How can we generate more revenue from the customers and leads we already paid to acquire

You should be able to look at a store, understand its customer journey, find gaps in Email/SMS monetization and execute solutions.

To Apply:

Please share your resume along with examples of Email/SMS campaigns or flows you've worked on.

Applications with measurable results will be preferred: revenue generated, email/SMS contribution to total revenue, improvements in flow revenue, conversion rate, repeat purchase rate, or customer LTV.

This is a full-time, in-office position in Thane.