Growth Marketing Manager - Demand Gen & Marketing Automation

Growth Marketing Manager — Demand Gen & Marketing Automation

Location: Mumbai

About Verdantis

Verdantis is an AI-native enterprise software company building MRO360 (AI-native MRO inventory optimization and EAM) and Verdantis MDM (master data management and governance), selling into large global enterprises with a primary focus on North America. We're scaling fast and rebuilding how we generate and convert pipeline, using AI as a core operating tool, not an add-on.

The Role

We're looking for someone to own demand generation end-to-end: paid advertising, outbound, ABM, and the automation layer connecting them. This isn't a role where campaigns are handed to you to execute. You'll own a pipeline number, and you'll have real say over the tools, workflows, and systems used to hit it. If manual, one-off campaign work bores you and you'd rather build something that compounds, this is your role.

You're joining at a moment where the function needs to be rebuilt, not just staffed, so expect ambiguity and expect to create your own roadmap rather than wait for one.

What You'll Own

• Paid & outbound channels: Google Ads, LinkedIn Ads, and outbound sequencing, with full ownership of strategy, execution, and optimization
• Pipeline volume: Build and scale demand generation so qualified pipeline grows without linearly scaling spend
• Lead quality & ICP fit: Tighten targeting, scoring, and qualification so what comes in is actually sales-ready, not just volume for its own sake
• Personalization at scale: Use AI and automation, including enrichment, intent signals, and AI-assisted messaging, to make outbound and ABM feel 1:1 at a scale a human alone couldn't sustain
• Attribution & measurement: Build the reporting and attribution layer needed to know what's actually working. This doesn't exist today, so you're building it from scratch
• Tooling & stack decisions: Propose and own the marketing technology and automation stack within an agreed budget, choosing what to use based on what the work needs
• Cross-functional alignment: Work closely with sales and SDRs to make sure pipeline generated actually converts, and feed learnings back into targeting and messaging

What We're Looking For

• 3 to 6 years in demand generation, growth marketing, or ABM, ideally in B2B or enterprise SaaS
• Proven ownership of a pipeline or lead generation number, not just campaign execution under someone else's strategy
• Genuinely fluent with AI tools for marketing, able to speak concretely about workflows you've built, such as enrichment, scoring, and personalized outreach working together, not just using AI for copywriting
• Comfortable with marketing automation and workflow tools, and willing to build hands-on rather than delegate it
• Strong with paid channels (Google Ads, LinkedIn Ads) and outbound tooling
• Self-directed. You'll be given outcomes to hit, not a task list. We need someone who defines the how
• Comfortable with ambiguity and a lean team

• Nice to Have
• Experience selling into enterprise or North American buyers
• Familiarity with intent data platforms
• Basic scripting or advanced no-code workflow building
• Experience in MDM, EAM, MRO, or adjacent enterprise software categories